With the assistance of an innovative solution, pharmaceutical companies can engage effectively with their top clients in urgent situations through 24⁄7, MLR-compliant near-human interaction.
Swoop, a trailblazer in developing precise direct-to-consumer (DTC) and healthcare provider (HCP) audiences for pharmaceutical and life sciences brands, has unveiled its AI-driven conversational agent. This groundbreaking technology facilitates immediate, MLR-compliant digital customer engagements on brand.com, setting a new standard for enhanced customer interaction.
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Since the inception of medical websites in the 1990s, Swoop’s AI-powered conversational agent signifies a significant advancement for brand.com, addressing the critical need for innovation in customer interactions within the industry.
According to Scott Rines, emphasizing the historical importance of this milestone, “Swoop’s AI-powered conversational agent represents a pivotal advancement for brand.com, filling a crucial gap in how the industry engages with its clientele, a need that has persisted since the introduction of pharmaceutical websites in the 1990s.” Customers and healthcare professionals often encounter a daunting experience on brand.com when seeking real-time information, 24/7/365 during emergencies. They visit the platform seeking swift, straightforward answers to their health queries, and our agent provides timely responses.
Despite the rising consumer demand for information regarding their conditions and treatment options, market dynamics pose challenges due to the scarcity of healthcare professionals. Moreover, Patients are increasingly reluctant to allow medical professionals into their practices, a trend that has persisted post-Covid. Instead, these digitally savvy, often overwhelmed healthcare providers prefer to seek information online at their convenience, reducing the impact of traditional marketing efforts.
Rines further added, “Analyzing real-time data from customer conversations with Pharmacists and patients will be immensely valuable in optimizing advertising strategies and messaging.”
Key Features of Swoop’s Conversational Agent:
Interactive Patient Dialogues: Patients and HCPs engage with AI-driven conversations in real time on a health brand’s website to drive more valuable interactions.
- Medically Approved Information: Conversational AI, powered by advanced algorithms, promptly addresses both simple and complex health inquiries, enhancing the overall user experience for patients and healthcare providers alike.
- Instant Patient Insights: Actionable real-time insights from conversations, accessible through dashboards, empower healthcare brands to assess communication effectiveness and swiftly make informed adjustments.
- Swoop’s linguistic AI agents can cater to the needs of healthcare marketers by spanning unsupported sectors and new product launches, whether for a specific brand, therapeutic area, or product range.
- Patient Confidentiality and Data Security: Swoop prioritizes patient privacy and data protection, ensuring that all verbal AI agents adhere to the highest standards and regulations.
Benefits for Standard Clients:
- 96% – Average success rate in responding to queries
- 5.2 minutes – Average duration of a conversation
- Typical customer satisfaction rating of 4.7⁄5
- 800% Increase in high-value engagements on brand websites
Swoop’s linguistic AI technology has been developed under the guidance of medical professionals with extensive training and expertise, drawing insights from over 1.3 billion conversations with individuals and providers. Swoop’s conversational AI leverages refined language models to grasp user intent and deliver the most relevant MLR-approved responses, ensuring compliance, accuracy, and above all, safety. This approach stands in contrast to speculative AI, which is unsuitable for direct interactions with patients and healthcare providers in the highly regulated medical field.
