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**Revolutionary AI-Powered Tool Revealed by Simon for Trip Booking**

The HolidAI Gift Finder experience will roll out at two properties — one in New York and another in…


Simon, the financial and mixed-use real estate company, has created “HolidAI,” a tool utilizing artificial intelligence technology to aid shoppers in discovering gifts, alongside other wholesale enterprises delving into AI exploration. The launch of this innovation is scheduled for November 24 at the Del Amo Fashion Center in Torrance, California, and Roosevelt Field in Garden City, New York. By leveraging ChatGPT4.0, the device links users to gift options within its inventory. Simon staff, referred to as “HolidAI helper elves,” will utilize digital tablets to assist patrons in locating their desired items within the shopping centers through personalized AI-driven inquiries. Additionally, these helpers may surprise customers with spontaneous dance and song performances while offering assistance. HolidAI is expected to make appearances on Saturdays and Sundays until December 23.

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Simon continues to explore technological enhancements to aid in-store customers and employees through its latest artificial intelligence shopping tool.

Introduced by Simon Property Group last month, the Simon Search tool enables customers to search for available items at participating retailers within Simon’s properties before and during their visits. With the recent expansion of the tool to 187 properties earlier this year, consumers now have access to over 3,300 stores for their shopping needs.

Lee Sterling, Chief Marketing Officer at Simon, expressed excitement about enhancing the holiday shopping experience with AI technology. Sterling stated, “Shopping at our centers during the holiday season is always festive, and we are excited to make the experience extra special this year with our Simon ‘helper elves,’ who will be utilizing personalized AI technology to simplify gift discovery for busy shoppers.” Leveraging the latest AI advancements, holiday shoppers can enjoy the process of finding the perfect gift while engaging with our lively and knowledgeable companion dwarves.

Simon is among the many retailers and companies exploring artificial intelligence, joining the ranks of Walmart, eBay, Amazon, and Google. As more prominent firms delve into AI-driven systems, the National Retail Federation has recently issued four guiding principles for retailers utilizing AI, covering aspects from operational management and risk mitigation to accountability with business partners.

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Last modified: February 24, 2024
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