Written by 9:33 pm AI Device, Big Tech companies

### Samsung Reveals Ballie Robot and Clear MicroLED Screen at CES 2024

Samsung is hosting a press conference at CES this year and it’s going to feature plenty of AI. The …

The festive season is upon us, yet amidst the celebrations, one spring tradition stands out. Las Vegas is once again transforming into a haven for technology enthusiasts, courtesy of CES. Scheduled for January 8 at 2 PM PT/ 5 PM ET, just before the official commencement of the exhibits, Samsung is gearing up to host its annual press conference. For those eager to catch the event remotely, Engadget offers the option to watch the live stream on Samsung’s International Newsroom website or simply by clicking on the YouTube video link provided below. With a team of twelve representatives set to attend CES 2024 in Las Vegas, Samsung is poised to make a significant impact.

Curious minds may ponder the focal point of the upcoming press event, considering Samsung’s vast and diverse portfolio. The answer lies in one word—AI. Titled “AI for All: Connectivity in the Age of AI,” the press conference encapsulates the essence of this transformative technology.

Anticipation surrounds the event led by Vice Chairman, CEO, and head of Samsung’s DX (Device eXperience) Division, Jong-Hee Han. While Samsung has maintained an air of secrecy regarding specific details, the overarching theme of “AI for all” prevails. Speculations suggest a potential unveiling of Gauss, a cutting-edge AI assistant capable of various tasks, including scriptwriting and image enhancement.

Rumors hint at Gauss making its debut alongside the upcoming Galaxy S24 lineup, possibly to be officially announced at Les 2024, as reported by The Korea Times. The imminent release of the S24 range later in January adds to the excitement building around Samsung’s future endeavors.

Given Samsung’s reputation as a prominent hardware manufacturer, the exclusive focus on AI during the keynote might seem unexpected. However, based on past events where Samsung unveiled a range of innovations from smart appliances to advanced display technologies, the audience can expect a diverse array of announcements.

Recapping Samsung’s recent CES news conference highlights, the company wowed spectators with the introduction of the groundbreaking clear MicroLED display—a true standout feature. Additionally, the surprise return of the Ballie robot, now equipped with a built-in projector and a fresh design, caught many off guard. Among the forthcoming consumer products showcased were new TVs, projectors, an HDMI2.1 soundbar, and a Music Frame speaker tailored for Samsung’s Frame TV, providing an immersive hands-on experience.

As the countdown to Les 2024 in Las Vegas from January 6 to 12 begins, stay tuned for live coverage bringing you the latest updates from the show floor. For a comprehensive overview of the event’s developments, keep a close watch on our updates.

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Last modified: January 11, 2024
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