On Wednesday, Samsung unveiled that its conceptual AI design, Gauss, had its unique response to ChatGPT. Following this, the company hinted at Galaxy AI, a technology set to enhance the AI experience for wireless products.
Samsung’s announcements about Galaxy AI were limited, leaving questions about its integration with the Gauss design unanswered. Described as an “Artificial experience” in Samsung’s press release, Galaxy AI combines on-device and cloud-based AI, emphasizing collaboration with industry peers.
The specifics of which Samsung devices will incorporate Galaxy AI remain undisclosed. The anticipated launch of the future Samsung Galaxy S24 in early 2024 or other Galaxy tablets and portable devices is known, but details on the devices utilizing Galaxy AI will only surface closer to the launch date. Samsung has yet to respond to requests for further information.
While Samsung provided an example of how Galaxy AI could enhance user experience, particularly for users of the “latest Samsung AI phone,” through features like AI Live Translate Call for real-time music and speech interpretation, the extent of its impact remains uncertain. This feature operates solely on on-device AI, limiting its functionalities to the mobile device.
Wonjoon Choi, the head of research and development for Samsung’s Mobile practice Business, emphasized the transformative potential of Galaxy AI, stating, “Galaxy AI is our most comprehensive knowledge offering yet, poised to redefine our interaction with smartphones.”
Notably, Samsung did not elaborate on the mechanisms enabling on-device AI within Galaxy AI. Given Samsung’s utilization of both Exynos and Qualcomm Snapdragon chips in their phones, the recent introduction of Qualcomm’s Snapdragon 8 Gen 3 device with on-device AI capabilities signals a shift towards enhanced AI integration in high-end smartphones.
Traditionally, AI in smartphones has been leveraged for tasks such as image enhancement and voice command recognition. However, the emergence of generative AI like ChatGPT suggests a future where smartphones can provide more sophisticated and personalized responses in real-time. Qualcomm’s emphasis on on-device AI offers advantages in terms of privacy, personalization, and energy efficiency compared to cloud-based AI solutions.
Samsung’s collaboration with Qualcomm and other chip manufacturers to introduce conceptual AI in phones slated for 2024 indicates a significant industry shift. These advancements in AI technology have the potential to revolutionize smartphone usage, contingent on industry adoption and consumer accessibility. The pace of integration and user adoption will determine the impact of this technology on everyday smartphone usage, akin to the evolution of 5G technology in recent years.
