According to Jeffrey Katzenberg, the creator of Studios, innovative artificial intelligence is poised to revolutionize the media and entertainment sector by slashing the production costs of animated films by a staggering 90%.
During a live-streamed session at the Bloomberg New Economy Summit in Singapore, Katzenberg expressed his belief that AI will be embraced by visionary individuals. He highlighted how these advancements have significantly enhanced creativity and storytelling, ushering in a new era of possibilities. Katzenberg drew parallels to historical advancements such as the pen, paintbrush, printing press, and the camera, emphasizing the transformative impact of technological progress.
Over the past decade, the rapid evolution of technology has reshaped the media landscape, with Katzenberg predicting that the upcoming changes will be tenfold more profound. He asserted, “I cannot think of any industry that will undergo a more substantial transformation than media, entertainment, or content creation.”
To achieve this paradigm shift, the seasoned industry professional projected a drastic 90% reduction in the production costs of animated movies. Studios Animation, known for popular films like “How To Train Your Dragon” and the “Shrek” series, stands to benefit from these advancements.
Katzenberg envisioned a future where the creation of top-tier animated films, which once required extensive resources and time, would become far more efficient and cost-effective. He anticipated a scenario where the meticulous work that previously involved 500 designers over five years could be accomplished in a fraction of the time and effort.
Despite the pivotal role of AI in streamlining production processes, Katzenberg emphasized that the essence of creativity and inspiration would continue to originate from human ingenuity. He underscored the enduring importance of personal creativity in driving artistic endeavors forward.
