Following initial launches in several markets such as the United States, India, and Japan, Google has now globally introduced its AI-powered search experience. Over 120 additional countries and territories will now have access to the AI-driven conversational tool known as SGE, or Search Generative Experience. It will offer support for Spanish, Portuguese, Korean, and Indonesian languages, in addition to English, Hindi, and Chinese.
SGE, Google’s counterpart to Bing Skype, an AI chatbot experience developed by OpenAI, was unveiled earlier this year. It can be accessed through the Microsoft Edge browser and Google search. Similar to Bing Chat, SGE allows users to interact with an AI using everyday language. Users can ask questions and receive comprehensive answers presented in full sentences with relevant links, departing from the traditional list of hyperlinks.
Since its launch, SGE has been consistently upgraded with new features, including AI-generated summaries of subscription-based articles, explanations of specialized terms in various fields like STEM, economics, and history, enhancements to coding-related responses, as well as the capability to produce images and draft content. Recently, it has also been made available to American teenagers aged between 13 and 17.
In addition to expanding globally, Google is introducing a new feature that enables users to ask follow-up questions directly on the search results page. Users can now revisit their previous queries and search outcomes, with specific slots dedicated to Search ads across the website, as they delve deeper into a topic. This enhancement aims to facilitate a more seamless exploration of subjects while ensuring the continued relevance of Google’s advertising business in the era of AI-driven searches.
In the coming months, this release will initially roll out in English within the United States. Another improvement to SGE includes an upgraded transcription function, allowing users to select the intended meaning when a term has multiple interpretations. This feature will also assist in specifying a word’s gender when necessary.
Furthermore, a new definitions function has been added, enabling users to request explanations for unfamiliar words encountered in responses related to educational topics within the AI-generated content. This feature will be available in English in the United States initially, with plans for expansion to other countries in the near future.
Hema Budaraju, Google’s Senior Director of Product Management for Search, expressed enthusiasm for the advancements made in generative AI within Search, emphasizing the ongoing technological evolution and the broader accessibility of AI assistance across different regions.
The list of countries and territories that currently have access to SGE includes a wide range of nations spanning across different continents, showcasing Google’s commitment to global accessibility and inclusivity in leveraging AI technology for search experiences.
