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### EA’s Alleged Utilization of AI in Apex Legends X Final Fantasy Video Sparks Division Among Gaming Enthusiasts

Following an allegation made by Reddit user on Apex Legends trailer for Final Fantasy 7 Rebirth eve…

Online discussions have ignited excitement over the highly anticipated crossover event between Apex Legends and Final Fantasy 7 Resurrection. The community’s focus has gravitated towards the FF7 Rebirth feature, scheduled to commence this Tuesday, for a rather intriguing reason. An intriguing idea was introduced by a Reddit user following the unveiling of the Battle Royale trailer for the massive crossover event. It seems that Valve’s purported utilization of AI has not resonated well with fans.

The ongoing evolution of AI has been a prominent topic of conversation, with industry experts deliberating on AI’s potential impact on gaming. This transformation holds greater significance now, especially with industry giants like Square Enix openly advocating for the positive integration of AI. But is the community prepared for this shift? The recent Reddit rumor, sparking a continuous debate, alleges that Apex Legends has employed AI for artistic endeavors! Below, you will find all the essential details regarding this widely circulated claim.

Is AI Present in the Apex Legends & Final Fantasy VII Rebirth Event Video?

A Reddit user stated, “EA is incorporating AI-generated art in the latest Apex Legends trailer, indicating that a game generating over $2 billion in revenue seemingly cannot allocate resources for artists,” igniting a heated discussion on the platform. According to their sources, the most recent official communication from the Apex Legends developers prominently features AI-generated art. The user highlighted specific frames from the trailer that exhibited various imperfections leading to their assertion. Moreover, the absence of a distinct artistic touch in many of these visual elements further bolstered their argument.

For the uninitiated, the creators of Final Fantasy 7 Rebirth had devised a clever promotional strategy well before the game’s launch. Players will wield the iconic Buster Sword during the Apex Legends event, with opportunities to acquire additional items enhancing their abilities. In addition to makeup inspired by Final Fantasy 7 Resurrection, new classic skins are set to be introduced in the game. The event is slated to debut on January 9 across all platforms.

While the concept may seem innovative, the incorporation of AI for creative design in video games has been in progress for some time. Numerous prominent figures in the industry are reportedly exploring AI integration in the coming weeks. Several factors may be attributed to this sudden shift.

According to the 2023 State of Game Development report, sourcing the appropriate talent for game creators has been a major challenge in recent years, directly impacting the financial resources of companies. Consequently, businesses are exploring alternatives, with artificial intelligence emerging as a viable solution.

There has been no official confirmation regarding the use of AI in the FF7 Rebirth event video for Apex Legends. However, the community seems inclined to believe the allegation holds merit. How will they respond to this revelation?

Audiences Debate the Pros and Cons of AI in Video Games

One individual suggested that there is no reversing course and emphasized the necessity to adapt to the changing landscape by likening AI integration to the opening of Pandora’s box. “The box containing Pandora has already been opened; there’s no going back,” remarked the individual. They underscored the importance of companies leveraging AI effectively during game development.

The allure of AI for companies captivates this consumer. “They have the means, so why pay more when they don’t have to?” posed the user.

Conversely, another individual expressed clear opposition to AI’s utilization in this context. The industry faced a challenging scenario as hundreds of employees across various game developers lost their jobs. It is no secret that artists often endure underpayment and insufficient recognition, particularly in light of recent SAG AFTRA and WGA disputes. To underscore the detrimental repercussions of the AI revolution, a consumer lamented, “Artists are undervalued, and now this.”

In a moment of frustration, a passionate enthusiast exclaimed, “Ehh, there’s a significant difference between inability to pay and unwillingness to do so,” in response to EA. This sentiment is underscored by the recent labor strikes.

Meanwhile, a former economics expert provided insights into the companies’ perspective. Acknowledging the unfavorable impact on artists, the user explained that from a business standpoint, AI art is a cost-effective alternative compared to the time of actual artists. “As someone with experience in game development, this is the direction we are heading towards,” the user added. Despite being unfavorable for designers, this shift is inevitable due to its cost-effectiveness.

What are your thoughts on this ongoing debate?

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Last modified: January 12, 2024
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