About 29 states across the United States already permit sports betting, with Maine and Florida being the most recent additions to the list.
The 2018 repeal of the Professional and Amateur Sports Protection Act by the Supreme Court triggered a surge in sports wagering, granting states the authority to determine the legality of sports betting within their borders. North Carolina recently passed legislation to legalize online gambling.
The highly anticipated matchup between the Philadelphia Eagles and Kansas City Chiefs in February exceeded last year’s betting figures, despite Super Bowl LVI attracting approximately $8 billion in wagers. The expansion of legal sports gambling nationwide is incorporating algorithm-driven personalization through generative artificial intelligence (AI) into betting platforms.
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On September 6, 2022, a customer placed bets at the Ocean Casino Resort in Atlantic City, New Jersey. (AP Photo/Wayne Parry)
For individuals engaging in sports betting, AI-powered systems offer a novel and personalized experience. Casinos utilize machine learning algorithms to analyze bookmakers’ behaviors and preferences, providing tailored recommendations. This advancement introduces users to a range of new tools previously unavailable to them.
Dan Taren, the creator of the sports betting program Scrimmage, highlighted the impact of AI on enhancing the betting experience for customers, customizing their quests based on their preferences and activities.
“AI enhances the connection between operators and customers, creating a personalized betting experience,” Taren stated in a communication to Fox News Digital.
ARTIFICIAL INTELLIGENCE (AI): WHAT IS IT?
AI-powered algorithms enable real-time analysis of live sporting events, allowing immediate adjustments to betting options. This real-time adaptability sets AI-driven platforms apart from conventional methods, offering bettors the opportunity to wager on evolving match outcomes.
SharpLink Gaming, a startup specializing in technological advancements for online betting, is developing innovative solutions such as BetSense to enhance the sports betting experience.
On December 18, 2019, an individual is photographed in London using the Bet365 online gambling site on their cellphone. (AFP via Getty Images/PAUL ELLIS)
The proposal engine aims to personalize sports betting experiences by leveraging machine learning to tailor recommendations based on users’ habits and interests.
Rob Phythian, co-founder and CEO of SharpLink, emphasized the interpersonal nature of AI integration in sports betting, highlighting the need for further development and inclusion to enhance user engagement.
Artificial intelligence is being utilized to personalize popular sports betting platforms, catering to individual customer preferences. (iStock/iStock)
While the full-scale implementation of BetSense is still pending, it is expected to be operational in time for the NCAA men’s basketball championship next year, offering unique betting opportunities during March Madness.
By capturing user data during account creation, personalized experiences are crafted to align with individual preferences and enhance user engagement.
ON SPORTS BETS, PHIL MICKELSON REPORTEDLY WAGERED OVER $1 TRILLION, THE BOOK CLAIMS
Phythian highlighted the importance of delivering tailored content to users based on their preferences, enhancing user interaction and ensuring a personalized experience.
Responsible gaming practices are essential in sports betting to maintain a fun and safe environment. Bill Miller, president and CEO of the American Gaming Association, emphasized the importance of treating betting as entertainment rather than a source of income, urging individuals to establish and adhere to a budget when engaging in gambling activities.
