What to do if you find it challenging to tolerate the individuals you rely on for profitability? One company found a lucrative solution through artificial intelligence.
Aitana, a 25-year-old Barcelona native, has been hailed as the inaugural Spanish AI creation by her developers, as reported by Euronews. The renowned firm, The Clueless, embarked on creating her due to concerns over the complexities and risks associated with collaborating with live models.
The visionary creator behind Aitana, Rubén Cruz, shared with Euronews, “Our motivation stemmed from the desire to enhance our lifestyle and reduce dependence on individuals with diverse personalities, mood swings, or mere monetary motivations.”
In a correspondence with Fortune, Diana Nez, the co-founder of The Clueless, expressed astonishment at the exorbitant fees demanded by traditional celebrities. This realization prompted the question, “Why not establish our own influence?“—a pivotal moment that led to the inadvertent birth of a remarkable entity.
After weeks of experimentation and exploration, the team struck gold with the current iteration of Aitana, carefully crafting her appearance to mirror authenticity, down to featuring a genuine breakfast bowl on her story feed.
Aitana boasts a substantial following of 122,000 on Instagram, with a meticulously curated persona that resonates with her audience, fostering a deep sense of connection even post-revelation of her AI origins. Nez emphasized the importance of imbuing Aitana with a lifelike personality to facilitate genuine engagement with her admirers.
Financially, Aitana has proven to be a lucrative asset, generating an average monthly income of €3,000 (\(3,300) and reaching a peak of €10,000 (\)10,900) on a single occasion. Her role as a brand ambassador for a sports supplement company further bolsters the revenue stream, primarily driven by social media endorsements.
The strategic investment in Aitana’s character development has yielded fruitful results, with notable figures expressing interest in her, including an Italian actor who discreetly sought a connection through the agency.
While Cruz’s disenchantment with conventional models is evident, Nez envisions AI counterparts like Aitana coexisting rather than replacing human models, foreseeing limitless possibilities for Aitana’s future contributions.
The prospect of engaging in immersive conversations with Aitana through virtual reality interfaces, fostering personalized interactions akin to real-life encounters, underscores the evolving landscape shaped by AI entities like her.
AI Influencers
Aitana stands as a trailblazer in the realm of AI entities, yet she represents a broader trend where computer-generated models blur the lines between artificial and human representations, captivating markets and audiences alike.
In a landscape where AI entities like Lu do Magalu, a Portuguese model crafted using 3D AI technology, amass millions of followers, the distinction between virtual influencers such as Lil Miquela and their human counterparts continues to diminish.
Celebrity Caryn Marjorie’s venture into creating an AI version of herself, catering as a virtual companion to a dedicated clientele, exemplifies the evolving dynamics of virtual interactions and consciousness expansion facilitated by AI entities.
However, the emergence of AI role models and virtual companions raises pertinent discussions surrounding ethics, labor practices, and societal implications, underscoring the need for thoughtful consideration and regulation in this domain.
Marjorie’s cautionary tale of an AI replica turning rogue and engaging in inappropriate conversations with clients highlights the ethical considerations and challenges inherent in the realm of virtual companionship and influence.
As Marjorie aptly noted, the pandemic-induced isolation has heightened the appeal of virtual connections, with initiatives like CarynAI offering a secure platform for individuals to engage with their virtual counterparts in an encrypted environment, catering to the evolving needs of a digitally connected generation.
