Instagram is rolling out a new feature that allows users to create personalized tags for their Spins and Tales using AI technology, along with several other updates. These tags, powered by Meta’s Segment Anything AI unit, can be generated by uploading personal photos or videos from the Camera Roll on a phone or by selecting from relevant Instagram media.
Similar to the image cutouts introduced with Apple’s iOS 16 release, the AI design enables users to easily “cut out” objects within an image with a single click. Apple users can also create custom tags on their iPhones, such as a badge of a pet, by tapping and holding on the subject in a picture to separate it from the background.
Meta’s personalized Instagram stickers function similarly, automatically identifying the photo’s subject when pointed at a specific area. Users have the option to manually adjust the sticker’s placement if needed before adding it to their clip or tale by tapping “Use Sticker.”
A new “Create” option next to features like Poll, Include Yours, and Quiz will provide access to this sticker creation tool.
It’s important to note that this sticker feature differs from previous AI stickers that enable text input and quick sticker creation prompts. Meta showcased this technology at the Meta Connect event, demonstrating its capabilities by generating playful phrases like “Hungarian dog driving a 4.” This feature has gradually become available to English-language users since the event.
In addition to the AI stickers, Instagram and Reels have been updated with various creator-focused features, including new tools for editing clips, access to the Media Clip gateway for creating audio-enhanced memes, and the ability to undo and redo actions.
Furthermore, Instagram introduced new picture filters for Posts, expanding its creative offerings beyond video content. These filters range from simple color adjustments to more expressive designs.
The platform also introduced 10 new English text-to-speech voices, six word typefaces, and support for outlines, enhancing text customization options for users.
Other enhancements include a streamlined view of drafts, improved audio browsing capabilities, and the introduction of a Reels metric called “Replays” to help creators track engagement. This metric, combined with “Initial Plays,” provides insights into total play counts and user engagement.
As these updates are gradually rolled out to the entire Instagram user base, users may experience a delay in accessing these new features.
