As Google, the tech giant, revealed this week, it will be incorporating comment summaries and verbal AI into the YouTube comment section to boost engagement and generate fresh content ideas, further advancing the realm of relational AI.
The landscape of tools tailored for YouTubers has burgeoned into a thriving industry, with a myriad of platforms such as Tubebuddy, vidIQ, Canva, and TuberTools offering solutions for burgeoning content creators. With the advent of new AI tools from Google, content creators now have the capability to leverage their comment sections to augment their content.
During Google Cloud Next in August, the company unveiled its AI services tailored for content creators, paving the way for the introduction of AI-powered features designed to aid creators in crafting both short and enduring videos on YouTube. Among the new YouTube AI tools introduced this year, post summarization categorizes comments on a YouTube video into themes or subjects, while verbal AI for viewers enhances the interactive experience.
However, Google stipulates that access to these new AI tools will be limited to accounts with a substantial viewership and actively engaged comment sections.
Insights on Comment Analysis
Despite the notorious reputation of the YouTube comment section, content creators can now extract valuable insights and video ideas from these comments with the help of generative AI.
Google is exploring Artificial Intelligence that transforms extensive comment threads from long-form videos into easily digestible formats, aiming to facilitate comprehension and engagement in comment interactions.
Qualified influencers can now organize comments by topic and filter out specific comments within those topics. Google emphasizes that only comments that have been published can be categorized by topics, and comments containing restricted terms cannot be classified.
AI for Enhanced Interaction
Furthermore, Google has introduced a feature that allows users to comment on other videos they are watching, enabling seamless interaction without disrupting video playback.
Although these new functionalities may not be immediately visible to all users, high-profile YouTubers have the option to experiment with these features until December 5. Google is conducting these trials with a select group of users to gather initial feedback, acknowledging the experimental nature of these AI features.
Decrypt’s inquiry for comments from Google remains unanswered at this time.
In alignment with other tech giants like Microsoft and Amazon, Google continues to invest significantly in artificial intelligence. Recent advancements include the integration of conceptual AI into its search engine and Pixel mobile devices, as well as the introduction of Assistant with Bard, a new AI companion inspired by Google’s ChatGPT rival.
Google’s AI-powered products are gaining traction among users, with platforms like Hiber, a virtual world hub, announcing plans to streamline game development by harnessing Google’s conceptual AI tools.
Michael Yngfors, CEO of Hiber, expressed to Decrypt that their aim is to eliminate barriers to creativity with the aid of relational AI. While individuals possess inherent creativity, AI can serve as a catalyst to unlock and channel that creativity effectively.
Yngfors noted, “AI is poised to unleash human creativity and tap into the vast wellspring of innovative potential within each individual.”
