New guidelines, which include labeling requirements, are being introduced on YouTube for articles created or altered by artificial intelligence. YouTube, a video platform owned by Google, recently outlined various updates in a blog post, with one significant change being the mandate for creators to disclose whether their content was generated using AI during the upload process. This new feature aims to provide viewers with additional information by alerting them to AI-generated content through an additional label.
YouTube, under the umbrella of Google, stated that it will promptly implement labels for AI-generated content on its platform. This measure is particularly crucial for content addressing sensitive topics like elections, ongoing conflicts, public health crises, or public figures. The platform provided examples of AI-generated videos that depict events that never occurred or individuals saying or doing things they did not do.
Creators who fail to comply with the new disclosure rules regarding AI-generated content risk having their content removed from YouTube. To enhance transparency further, a more prominent badge will be displayed on the video player for sensitive content, and new labels will be visible in the video descriptions where AI technology was utilized.
Through its privacy-centric approach, YouTube users can request the removal of AI-generated content that mimics identifiable individuals, including their likeness or voice. However, not all removal requests will be granted. The blog post emphasizes that decisions will consider various factors, such as the specificity of the requester’s identity and whether the content involves a public figure or well-known individual, which may result in fewer restrictions. Additionally, content categorized as parody or satire may not be subject to removal.
In another development, Google released the “AI Opportunity Agenda” for legislators. The blog post highlights that not all content will be automatically removed from YouTube, with careful consideration given to factors like the identity of the requester and the nature of the content. YouTube aims to leverage its AI tools and features to enhance responsibility and moderation. The platform is committed to building on its extensive experience in content moderation technology to prevent the dissemination of inappropriate content.
