Two experimental AI features based on relationships that aim to enhance user engagement are currently undergoing testing on YouTube.
These innovative features, accessible exclusively to a limited group of YouTube Premium subscribers, introduce advanced methods for comprehending and interacting with video content and associated comments by leveraging artificial intelligence within the YouTube platform.
Through the application of relational AI, summaries of key discussion topics from lengthy videos are condensed into concise, narrative segments.
Image source: YouTube, dated November 2023.
This functionality empowers content creators to seamlessly engage with their audience’s comments, extract valuable insights for potential content creation, and facilitate viewers in swiftly grasping the core themes of comment interactions.
Furthermore, creators have the flexibility to curate the summarized topics by selectively excluding specific comments linked to particular subjects.
This trial is currently underway on a limited selection of English-language videos with substantial viewer commentary.
The subsequent feature in the testing phase is a linguistic AI tool that complements video playback by addressing queries related to the video, recommending relevant content, and in the case of educational videos, offering quizzes to aid in learning.
Image source: YouTube, dated November 2023.
By enabling users to pose questions or select from suggested prompts without interrupting the video playback, this tool promises a more interactive and seamless browsing experience.
With forthcoming plans to expand access to a broader audience of YouTube Premium subscribers in the U.S. using Android devices, this experimental feature is initially being piloted with a select group of users on specific videos.
These pioneering AI initiatives form part of YouTube’s overarching strategy to embed AI technologies into its user interface, aiming to enhance logical structuring and personalization.
In order to refine and enhance these features, the platform actively seeks feedback from users utilizing these tools.
Interested YouTube Premium subscribers can visit youtube.com/new to participate in the evaluation of these features and are encouraged to share their insights to shape the future direction of AI integration on YouTube.
Featured image: Shutterstock/Metamorworks
