The utilization of generative artificial intelligence (AI) has significantly surged in the past year, sparking a notable backlash against the technology, which can be categorized into two main groups.
One faction comprises enthusiastic novices leveraging advanced tools from tech giants like OpenAI, Microsoft, and Google to swiftly generate articles based on prompts.
On the other hand, a second group, including writers, musicians, coders, and artists, expresses concerns that the capabilities of relational AI may undermine their honed professional expertise. They fear that their original work is often utilized without consent to train generative AI models.
In the midst of these contrasting viewpoints, there exist entities and individuals seeking to harness AI’s potential in a responsible and ethical manner. Birgitte Aga, the head of innovation and research at the Munch Museum (MUNCH) in Oslo, Norway, stands out as a pioneering figure in this regard.
MUNCH, home to a vast collection honoring Norwegian artist Edvard Munch, aims to showcase its finest pieces to a broad audience, with 27,000 items spread across 11 halls on 13 floors.
Aga’s role involves leveraging cutting-edge technologies such as AI and machine learning (ML) to help MUNCH achieve its objectives. Collaborating with tech powerhouse TCS, Aga and her team are exploring how AI can enhance interest in musical endeavors rather than posing a threat to creativity.
In an interview with ZDNET, Aga emphasizes that technology should enrich rather than replace artistic experiences. By combining Munch’s unique designs with AI and ML systems, they are developing interactive tools to engage gallery visitors and create audience-relevant archives of artwork.
A prototype interface allows users to immerse themselves in Munch’s creative process, guiding them in real-time as they explore drawing techniques. This innovative approach aims to blend traditional artistry with modern technology seamlessly.
Aga believes that the partnership with TCS exemplifies the harmonious coexistence of tradition and innovation in the art world. Despite the transformative potential of relational AI applications like Midjourney and DALL-E, MUNCH remains committed to fostering discussions on AI’s impact on culture and creativity.
Addressing concerns about AI’s ethical implications, Aga stresses the importance of responsible technology implementation. She underscores the need for humane applications of emerging technologies to ensure societal benefits while mitigating risks effectively.
In conclusion, MUNCH’s foray into AI-driven initiatives reflects a commitment to making art accessible and engaging for diverse audiences. By embracing technology thoughtfully, the museum aims to preserve, showcase, and expand the reach of Edvard Munch’s artistic legacy.
