On Saturday, December 9, 2023, the cutting-edge Apple Inc. store in Hanam, South Korea, is set to launch, offering a range of MacBook Pro and Air devices.
Industry analysts predict that the downward trend in personal computer sales will come to a halt soon, with consumers showing a growing interest in purchasing newer PCs, particularly those equipped with artificial intelligence features, which are driving market growth.
Analysts Ben Caddy and Kieren Jessop expressed optimism after a challenging year for the computer industry, forecasting an 8% growth in the PC market in 2024. They anticipate a surge in consumer demand to upgrade their PCs post-pandemic, especially with the emergence of new AI-enabled devices.
Canalys highlights Microsoft’s upcoming end of support for Windows 10 on October 14, 2025, which could prompt a significant number of users to upgrade to newer PCs, boosting sales in the market.
IDC projects a 3.4% increase in the PC industry starting from 2023, driven by the need for businesses to refresh their aging PC infrastructure and transition to Windows 11.
The shift to remote work and online learning due to the pandemic has led to a notable spike in global PC sales, the highest since 2010, according to IDC data.
Despite a 7.2% decline in PC shipments to 68.5 million units in the second quarter of 2023 compared to the same period in 2022, IDC foresees a positive trajectory for the industry, especially with the integration of AI capabilities into PCs.
Canalys predicts a surge in PC sales as consumers increasingly seek AI-enhanced features for improved productivity and entertainment experiences, estimating that 60% of laptops shipped in 2027 will be AI-capable.
HP CEO Enrique Lores emphasized the role of AI-capable computers in driving market growth, with expectations for accelerated development in the computer category starting next year.
AI-integrated PCs are initially targeted at specific business sectors, but IDC analysts believe that with cost efficiencies and expanded applications, they will eventually penetrate a broader market, fueling upgrades and new purchases in 2024.
