As evidenced by our recent special report, artificial intelligence (AI) is no longer confined to a niche but is increasingly pervasive in everyday business tools, including marketing strategies.
Wonda, an AI-powered advertising platform, has emerged in response to this trend. It specializes in aggregating, organizing, and evaluating cross-platform marketing campaigns, offering users a cohesive and efficient method for managing advertising initiatives.
Moreover, Wonda aims to enhance marketing processes by automating repetitive tasks, simplifying campaign management, and facilitating real-time report generation, thereby fostering a more productive and stress-free environment for marketers.
To establish a unique brand identity for Wonda, its creators enlisted the expertise of Good Habit, a design studio based in London and led by Chris Smyth.
The Conceptualization Process
Chris recalls being intrigued by the client’s vision of developing a digital product that engenders customer loyalty beyond mere product satisfaction. This emphasis on building a devoted customer base influenced the creation of a symbol with substantial branding potential.
Highlighting the significance of Wonda in the marketing landscape, Chris emphasizes that it serves as a comprehensive guide for promotional activities, offering insights to alleviate the common overwhelm experienced by businesses.
He elaborates on the ethos behind Wonda, stating that while AI presents vast possibilities, the primary objective of Wonda is to instill a sense of serenity and enchantment in its users.
Physical Representation of Identity
In translating the essence of Wonda into a tangible identity, the Great Habit team conceptualized the peace symbol as the core visual element. This symbol was envisioned to resonate with users and inspire brand loyalty, potentially becoming a cherished emblem on personal devices.
Incorporating AI aesthetics into the visual language was paramount, given Wonda’s AI-driven nature. Collaborating with Mariana Art Design’s skilled artists, the team crafted a whimsical and intelligent visual universe, infusing AI elements into the design vocabulary.
The creative process involved curating a vibrant color palette inspired by AI-generated imagery and selecting the Mello typeface for its humanistic touch and expressive qualities. Complementing the font choice, dynamic iconography was introduced to imbue the brand with vitality and character.
