Forge, a division of the Hylink Group, introduced Sorano, an innovative artificial intelligence platform in September. Sorano sets itself apart by offering customized software tailored to individual clients, incorporating AI assistants that continuously enhance their capabilities through learning. Humphrey Ho, the managing partner at Hylink, emphasized that the development of Sorano was driven by the aim to support clients with tailored insights and streamlined processes.
This unique application, designed to cater to various industries including fashion, luxury, and beauty, provides functionalities such as customer insights, campaign management, and media buying using advanced algorithms and machine learning models, akin to other marketing AI platforms in the market.
In an interview with Digiday, Ho expressed the company’s commitment to leveraging AI to enhance decision-making processes and identify optimal business strategies. The focus on utilizing AI to analyze extensive data underscores the strategic choice made by the company in developing Sorano.
When asked about the inspiration behind creating this distinctive AI tool, Ho highlighted the importance of maximizing efficiency, particularly as a smaller independent company competing with larger organizations. By collaborating with an AI-driven partner like Sorano, the team can break free from conventional thinking patterns and explore innovative solutions derived from historical and global data insights.
Discussing the competitive landscape of AI technologies, Ho emphasized Sorano’s unique approach in mitigating human biases during data processing through IoT agents. The adaptability and self-learning capabilities of these AI agents differentiate Sorano from other AI models, ensuring continuous improvement and adaptability to evolving trends in the AI space.
Furthermore, Ho shed light on the operational dynamics of AI agents, contrasting them with traditional AI models that heavily rely on human-labeled data. The self-learning nature of AI agents enables them to autonomously interact with their environment, continually enhancing their performance without extensive human intervention, thus streamlining data processing and analysis.
In conclusion, Ho underscored the transformative impact of cutting-edge technologies like AI, emphasizing their role in enhancing productivity, fostering innovation, and enabling deeper problem-solving capabilities. AI, including Sorano, not only accelerates task completion but also spurs creativity and offers multidimensional perspectives for more effective decision-making processes.
