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**Adobe Ventures into the Artificial Film Industry with Rephrase**

Rephrase’s cutting-edge generative AI technology specialises in producing highly personalised, prof…

Rephrase, a Bengaluru-based company renowned for its artificial intelligence (AI) video creation platform, has been acquired by Adobe. The acquisition was officially confirmed through an internal communication within Adobe, as reported by ET.

Adobe is integrating Rephrase’s AI-powered video capabilities and systems into Adobe Creative Cloud, their proprietary video editing platform, with the aim of enhancing their offerings. Rephrase.ai’s innovative text-to-video technology simplifies processes and empowers users to generate top-notch videos efficiently.

This move is poised to significantly bolster Adobe’s provision of AI-driven digital tools to its clientele. Sources familiar with the matter revealed that a substantial portion of Rephrase’s team will join Adobe as part of the deal, although the financial details remain undisclosed.

The acquisition underscores Adobe’s keen interest in the AI and video-editing landscape. It also marks a milestone as Rephrase becomes the first Indian startup to be acquired by Adobe, a company traditionally focused on acquisitions in the US and Europe.

Rephrase.ai, the acquired entity, operates an AI-driven platform specializing in creating customized, high-quality videos for diverse global businesses. Their advanced AI technologies have garnered acclaim through collaborations with numerous companies and organizations. The company was founded by Ashray Malhotra, Nisheeth Lahoti, and Shivam Mangla.

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Last modified: February 27, 2024
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