Meta is gradually updating its billing plans for Instagram and Facebook to address the increasing risks associated with AI. The company is also actively dealing with the challenge of managing deepfake content on its platforms.
The Meta Oversight Board recently announced its investigation into two cases involving AI-generated sexualized images of female celebrities. The board is assessing Meta’s policies and enforcement practices to determine their effectiveness in combating explicit AI-generated content.
To protect the privacy and well-being of the individuals involved, the board has refrained from disclosing the identities of the celebrities affected by the deepfake images under review.
In one instance, an Instagram user reported an AI-generated image that resembled a public figure from India, leading Meta to initially close the user’s account due to a delay in reviewing the reported content. However, upon the user’s appeal to the oversight board, Meta acknowledged its mistake and removed the image for violating community standards.
On Facebook, a user successfully reported a deepfake image depicting a US public figure in a compromising position. Meta promptly removed the content for violating its policies on bullying and harassment.
Both cases are currently under review by Meta’s oversight board, which is seeking public feedback to enhance the platforms’ ability to address AI-related harms. Comments from users and organizations are welcome until April 30, focusing on the impact of deepfake pornography, particularly on public figures, and the effectiveness of Meta’s enforcement processes.
As the issue of deepfakes extends beyond celebrities to impact ordinary individuals, Meta’s oversight board is considering broader rule changes to combat the proliferation of explicit AI content online. By prioritizing the safety of all users, Meta aims to mitigate the risks associated with AI-generated images, including sextortion.
Meta’s ongoing efforts to refine its policies, such as labeling AI videos and updating outdated AI regulations, demonstrate a commitment to leveraging technology advancements to safeguard users from harmful content. The company’s focus on empowering users to identify and report inappropriate content reflects a proactive approach to addressing the challenges posed by explicit deepfakes online.
