In 2021, workplace incidents in the EU numbered over 3000 fatal accidents and 2.9 million non-fatal accidents. Notably, more than a fifth of these incidents occurred within the construction sector, all of which were theoretically avoidable.
A Stockholm-based startup called Buddywise has developed a series of computer vision models designed to scan work environments and alert individuals to potential hazards. This AI-powered platform issues emergency notifications in the event of an injury or fatality, with the company striving towards a future with zero workplace injuries.
“Lamin Faye, the co-founder and CEO of Buddywise, emphasized the importance of ensuring that everyone returns home safely after work, highlighting the company’s refusal to accept the current safety standards. Faye, who previously held positions at wind energy company Vattenfall for 11 years, including serving as the VP of safety and digitization, is dedicated to this mission.”
Buddywise recently secured €3.5mn in seed funding to expand the reach of its safety solution throughout Europe. The funding round was led by Swedish AI fund J12 and Helsinki-based Kvanted, along with contributions from angel investors such as Eric Quidenus-Wahlforss, the founder of Soundcloud, and the ebike subscription service Dance.
The advancements in computer vision models have significantly enhanced image classification and object detection capabilities, as noted by Emmet King, a partner at J12. This progress positions the technology as a leading tool to replace traditional reporting apps, inspections, and sensors.
The AI model developed by Buddywise conducts real-time analysis of images using only cameras and WiFi. It can detect various risks, including reckless forklift operation, slip-and-fall incidents, failure to wear protective gear like hard hats, and even poor posture among workers.
To address concerns about privacy, Buddywise ensures that all data remains anonymous. Unlike many surveillance systems that store video footage, Buddywise’s algorithm analyzes video feeds instantly without retaining any data. The company explicitly states on its website that it refrains from using facial recognition and does not identify individuals.
The platform aggregates all the information into a dashboard, allowing users to track safety performance trends over time. Users can customize the AI to focus on specific risks and receive alerts only for selected types of incidents.
With the new funding, Buddywise plans to expand its team with top tech talent and broaden its client base across Europe. The startup has already implemented its solution in industrial settings across Sweden, Finland, Latvia, and Poland, catering to industries such as infrastructure, manufacturing, and pulp and paper production.
Update (09:30 CET, March 25, 2024): A correction has been made regarding the terminology used to describe Buddywise’s technology. It comprises multiple integrated models rather than a singular algorithm.
