Colonial actress Aitana Lopez possesses full, rosy lips and beautifully arched eyebrows. Her prominent cheeks reflect light, hinting at a close relationship with a personal trainer. Her Instagram comment section, flooded with admiration from her 127,000 followers, showcases phrases like “Sublime” and “You have officially captured my heart.”
However, the truth unveils a different story – Lopez is not a real person but a creation of artificial intelligence. Despite this, she exerts a significant influence. The Barcelona design firm behind her creation maintains her vibrant social media presence, allowing her to earn up to 10,000 euros monthly (over $10,000,000).
The Clueless, the organization responsible for Lopez, promotes the idea that AI models are more reliable and easier to manage compared to human models with their egos and punctuality issues. Lopez now serves as the face of the sports supplement company Big, where using a specific script with her name can save money on online purchases, a tactic familiar to celebrity endorsements.
In an attempt to redefine the celebrity landscape, The Ignorant, as the agency identifies itself, assigns unique personalities and life stories to its AI models. Lopez, a passionate 25-year-old Scorpio, is depicted as someone who embraces challenges with honesty and courage, albeit with occasional difficulty in eliciting a smile due to her complex nature.
The agency’s approach aims to usher in an era marked by authenticity and profound impact, challenging traditional modeling concepts. By imbuing their models with distinct personalities and narratives, they strive to engage audiences on a deeper level beyond surface appearances.
The emergence of AI-generated models like Lopez and Maia Lima blurs the boundaries between virtual and real individuals, sparking concerns about unrealistic beauty standards, particularly among young audiences. Despite subtle inconsistencies in Lopez’s images, such as varying body proportions and cartoon-like eyes, her online following continues to grow unabated.
Even as awareness of her AI origins spreads, with hashtags like #aimodel circulating on social media platforms, Lopez maintains an engaged fan base. The agency’s director, Rubén Cruz, shared an anecdote about a well-known Latin American actor expressing interest in Aitana, unaware of her artificial nature, highlighting the blend of reality and simulation in the digital realm.
As discussions around AI’s impact on society gain traction, fueled by media coverage of Lopez as “Spain’s second AI model,” more individuals are recognizing the nuances that hint at her non-human origins. Despite these revelations, Lopez continues to interact with fans on Instagram, responding to comments in both Spanish and English, maintaining the illusion of a genuine online presence.
