AI chatbots such as ChatGPT have typically maintained a certain level of impersonality, operating independently from our daily apps and data usage. However, a fresh initiative led by Software Applications Incorporated, founded by three former Apple employees, aims to revolutionize this landscape.
The startup’s CEO, Ari Weinstein, a seasoned entrepreneur who previously sold his iOS automation app Workflow to Apple in 2017, has teamed up with Conrad Kramer, the co-founder and CTO of Workflow, and Kim Beverett, a former Apple executive with a decade of experience. Beverett, known for her contributions to Safari, Messages, FaceTime, and user privacy at Apple, brings valuable expertise to the trio.
In their recent interview post-Apple departure, the founders express their mission to introduce generative AI to desktop platforms, with a focus on propelling operating systems to new heights. Despite not unveiling a product yet, they are actively experimenting with various advanced language models like OpenAI’s GPT and Meta’s Llama 2. The ultimate objective, as Weinstein articulates, is to recreate the enchanting essence of early computing experiences from the ‘80s and ‘90s.
Weinstein elaborates on the vision, highlighting the shift from the current user experience dominated by rigid, user-friendly software to a more flexible and empowering model enabled by AI. The team envisions a future where language models and AI empower users to leverage the full potential of computing to address everyday challenges seamlessly.
The team’s fondness for retro PC vibes is evident in their website, which mirrors Mac OS 8 running within a browser tab. Looking ahead, they plan to expand their team by hiring up to 10 professionals, including designers and machine learning experts. With $6.5 million secured in funding from prominent investors like OpenAI’s Altman and Figma CEO Dylan Field, Software Applications is poised for growth.
In a time marked by dwindling venture capital and widespread tech layoffs, the trio’s ability to secure substantial funding pre-product launch is commendable, underscoring their track record of success. Field, a longstanding admirer of Weinstein’s talent, expresses confidence in the team’s capabilities.
While Apple’s acquisition strategy typically integrates startups into its existing products, Weinstein’s previous project, Workflow, evolved into the widely-used Shortcuts app. This precedent, coupled with Apple’s apparent lag in generative AI development, raises questions about the trio’s decision to depart from Apple.
Weinstein dispels any speculation by emphasizing their enthusiasm for the burgeoning field of generative AI, their desire to collaborate again, and the allure of the startup ecosystem. Beverett cites logistical challenges with Apple’s in-person work policy as a factor in their decision to embark on this new venture.
Amidst a landscape where startups like Rewind are crafting personalized AI solutions for desktops, Software Applications stands out with its expansive vision, potentially carving a unique path in the industry. With a predominant focus on desktop innovation in an era dominated by mobile-centric development, the team’s commitment to enhancing user experiences on Mac platforms is both timely and promising.
