It seemed that the recent Samsung event focused more on introducing the Galaxy AI rather than the anticipated Galaxy S24 series. The media buzz leading up to the event primarily highlighted the new artificial intelligence capabilities offered by the Galaxy AI lineup. Samsung was transparent about its intention to draw attention to this aspect.
At the Unloaded event, Samsung promptly unveiled the Galaxy AI, reserving the full introduction of the Galaxy S24 series until approximately 30 minutes later. This strategic sequence indicated the company’s strong emphasis on promoting Galaxy AI. By capturing the audience’s attention early on, Samsung aimed to showcase its innovative AI features effectively.
The Galaxy AI features include real-time language translation during calls, a two-way Interpreter function for seamless communication, and writing style suggestions integrated into the Samsung Keyboard. These functionalities leverage AI models from Google as well as Samsung’s proprietary training. Moreover, users can benefit from voice-to-text transcription, augmented reality technology, and the Circle to Hunt feature powered by Google, allowing instant online searches by simply pointing the camera at an object. The summarization feature in local applications like Samsung Notes and Internet further enhances user experience.
The camera function within the Galaxy AI suite offers a plethora of AI-powered features designed to simplify photo-taking and post-editing processes. Users can now easily correct skewed images without compromising other elements within the picture. Additionally, adjusting the position, size, or even removing objects from an image has been streamlined.
A standout feature of the Galaxy AI camera is the ability to convert any image into a slow-motion picture, offering a unique creative tool for users. While Samsung devices excel in capturing slow-motion videos, the Galaxy AI now extends this capability to still images, allowing users to slow down specific parts of a picture by generating frames based on the original content.
These advanced features are integrated across the entire Samsung S24 lineup. For instance, investing in the top-tier Galaxy S24 Ultra at $1,299 promises an unparalleled Samsung AI experience. However, a potential concern arises regarding the future accessibility of Galaxy AI features post-2025, with indications that users may face charges for utilizing certain AI functionalities. Samsung has clarified that until the end of 2025, users can enjoy free access to Galaxy AI features, while third-party AI integrations may involve specific terms and conditions. This shift suggests a potential transition towards a subscription-based model post-2025, possibly due to the cost implications of leveraging external AI models.
The uncertainty surrounding post-2025 pricing raises questions about the sustainability of charging users for Galaxy AI features, particularly considering the premium positioning of Samsung’s flagship devices. The prospect of additional charges for AI functionalities could deter users and undermine the value proposition of high-end smartphones. Such a pricing strategy may alienate consumers and lead them to explore alternative Android options, especially in cost-sensitive markets across Asia, the Middle East, and North Africa.
Samsung’s decision to potentially monetize Galaxy AI features post-2025 could be perceived as a misstep, signaling a disconnect with consumer expectations. As the industry evolves, Samsung may need to reevaluate its approach to ensure user satisfaction and competitive positioning, especially in comparison to rivals like Apple who may offer AI features without additional charges. Avoiding controversial pricing strategies will be crucial for Samsung to maintain consumer trust and loyalty in the long run.
