In a recent interview with CNBC’s Jim Cramer on Thursday, Strauss Zelnick, the CEO of Take-Two Interactive, mentioned that generative artificial intelligence has the potential to revolutionize the company’s operations. He highlighted that this transformation could enhance the gaming experience for consumers, leading to a surge in the global gaming community. Zelnick expressed his belief that AI advancements will reshape the essence of their work, propelling many of their games towards the future.
Following the announcement of an upcoming Grand Theft Auto installment, Take-Two’s shares surged by 5% yesterday. Enthusiasts are eagerly anticipating the release of the new game, unofficially dubbed as GTA VI, with its trailer scheduled to debut in December. Rockstar Games, a subsidiary of Take-Two, is the entity responsible for the distribution of the Grand Theft Auto series. The previous version, Grand Theft Auto V, which hit the market a decade ago, recently surpassed 190 million copies in global sales. Zelnick emphasized that the game’s impact remains significant in today’s industry landscape.
Reflecting on the evolution of Grand Theft Auto V over the years, Zelnick noted that the game has navigated through “three system cycles” since its inception. He expressed excitement about the potential advancements in technology that could further enhance the gameplay experience.
Zelnick also pointed out the vast opportunities ahead for the company, positioning them as the fastest-growing entity in the entertainment sector. He anticipates a potential acceleration in business growth, attributing part of this progress to technological advancements.
