Samsung Electronics Co., Ltd. revealed its strategy for harnessing artificial intelligence (AI) technology to enrich user interactions with devices, emphasizing intuitive and convenient experiences. During the CES® 2024 press event, Samsung, in partnership with key collaborators, presented the innovative AI features incorporated into new products and services aimed at simplifying daily routines.
Jong-Hee (JH) Han, Vice Chairman, CEO, and Head of Samsung’s Device eXperience (DX) Division, highlighted the seamless integration of AI into connected technologies to discreetly enhance users’ lives. The conference outlined a strategic approach emphasizing AI’s pivotal role in improving user experiences through efficient and practical connected solutions. Various products and services introduced by Samsung were tailored to bring this vision to life.
Han stated, “The emergence of artificial intelligence will transform our way of life, offering advanced and intelligent experiences.” He emphasized Samsung’s dedication to democratizing AI and hyper-connectivity across its wide array of powerful devices through open collaboration.
Revolutionizing Home Experiences with AI-Powered Visual Display Products and Digital Appliances
At the CES event, Jonathan Gabrio, Head of Connected Experience Center at Samsung Electronics America, discussed the revolutionary impact of AI on Visual Display products and Digital Appliances. For example, the Samsung Neo QLED 8K QN900D showcases the NQ8 AI Gen 3 processor, featuring an AI neural network eight times more potent and an NPU twice as fast as its predecessor. This advancement enables automatic content upscaling for an immersive 8K viewing experience and enhances fast-motion images through AI Motion Enhancer Pro. Moreover, the Active Voice Amplifier Pro feature optimizes the audio experience by analyzing voice and background noise, creating a stadium or theater-like ambiance for users. The Neo QLED 8K also incorporates Tizen OS Home, providing a variety of apps, personalized content, and service recommendations for an elevated entertainment journey.
Samsung ensures inclusivity by offering innovative accessibility features such as a sign language option for the hearing impaired and an Audio Subtitle feature that converts text subtitles into spoken words for individuals with low vision.
Furthermore, Samsung introduced The Premiere 8K projector, delivering a cinematic 150-inch display and wireless transmission for a theater-like experience at home. The Music Frame speaker, with customizable covers, seamlessly syncs with Samsung TVs and soundbars via Q-Symphony to deliver rich bass and surround sound effortlessly.
The enhanced Ballie, an AI robot companion, now offers improved interactive capabilities, aiding users with various tasks and displaying essential information such as weather updates on walls.
In the realm of kitchen appliances, Samsung unveiled the Bespoke 4-Door Flex™ Refrigerator with AI Family Hub™+, featuring AI Vision Inside[6] technology that identifies food items and suggests recipes based on available ingredients. The refrigerator also alerts users about upcoming expiry dates, reducing food wastage. The Anyplace Induction range enhances cooking experiences by enabling seamless recipe sharing from Samsung Food to the cooktop’s display.
Expanding beyond the kitchen, Samsung introduced the Bespoke AI Laundry Combo™ and the Bespoke Jet Bot Combo™ robot cleaner, both integrated with AI technology for personalized and efficient laundry and cleaning experiences.
Unveiling the AI-Ready Galaxy Book4 Laptop Series for Enhanced Connectivity
Samsung’s collaboration with Microsoft has led to the creation of the Galaxy Book4 series, offering seamless connectivity features that redefine the PC experience. The integration of intelligent AI capabilities, such as Microsoft Copilot, enables seamless interaction between Galaxy Book4 laptops and compatible Samsung Galaxy smartphones, enhancing productivity and convenience. Users can directly access smartphone functions from their PCs, streamlining tasks like message management and video calls.
The Galaxy Book4 series utilizes Samsung Galaxy smartphones’ camera capabilities to function as a PC webcam, enhancing video call experiences. The ongoing collaboration between Samsung and Microsoft promises more intelligent features for users starting from March.
Moreover, the Galaxy Book4 series can be paired with other Galaxy devices, expanding its functionality and providing a comprehensive PC experience.
Enhancing User-Device Connectivity through Spatial Intelligence
Jaeyeon Jung, Executive Vice President and Head of SmartThings, emphasized the transformative influence of AI on user-device interactions, particularly through SmartThings. The concept of Spatial AI plays a vital role in enabling personalized home management experiences by leveraging smart sensors and AI to understand users’ living spaces and routines. SmartThings utilizes LiDAR technology to create digital floor plans, facilitating easy monitoring of device status and locations.
SmartThings is set to introduce the enhanced 3D Map View feature in March, offering detailed insights on Samsung smartphones and TVs. Additionally, SmartThings enables users to add family members to their ecosystem through a simple QR code, allowing each household member to customize their routines.
Through smart sensors and AI, SmartThings can detect anomalies such as falls and send alerts to designated contacts. The Galaxy SmartTag2 enhances pet tracking capabilities, enabling users to monitor their pets’ activities and store contact information digitally.
Bixby voice assistant’s improved AI capabilities empower smart homes to dynamically respond to user commands based on their location and activities. Technologies like Multi Device Wakeup and shared communication protocols enable Bixby to execute commands efficiently across multiple devices, enhancing user experiences.
Integration of Home and Car Connectivity with Home-to-Car Capabilities
Samsung’s collaboration with Hyundai Motor Group introduces Home-to-Car and Car-to-Home services, utilizing SmartThings connectivity to enhance user experiences. Users can remotely control car functions using voice commands, such as preheating the vehicle or adjusting windows. Conversely, users can manage home functions from their vehicles, including garage door operations and home temperature regulation.
Furthermore, Samsung deepened its collaboration with HARMAN to enhance the driving experience through innovative technologies. HARMAN’s solutions like Ready Care, Ready Vision, and Ready Upgrade focus on driver safety, intuitive display features, and continuous vehicle updates, respectively.
Focus on Security, Privacy, Sustainability, and Accessibility
Samsung places a high priority on security with solutions like Samsung Knox Matrix, providing end-to-end encryption across Galaxy smartphones and smart TVs. The expansion of Knox Vault ensures user data security across various SmartThings-connected devices.
The company’s sustainability initiatives include the Certified ReNewed program and energy management features like SmartThings AI Energy Mode. Samsung’s collaboration with Tesla enhances SmartThings Energy capabilities, enabling users to monitor and optimize energy usage efficiently.
Samsung’s dedication to accessibility is evident through hands-free gesture controls for digital appliances, auto-generated call captions, and AI-enabled text-to-speech features for TVs. Features like Relumino Together cater to users with visual impairments, ensuring inclusive home entertainment experiences.
Conclusion
Samsung’s unwavering commitment to innovation and AI integration across its product lineup signifies a significant shift towards smarter, more connected experiences for users. By focusing on enhancing user-device interactions, ensuring security and privacy, promoting sustainability, and prioritizing accessibility, Samsung continues to lead the way in shaping a more intelligent and inclusive future.
