The latest addition to LG’s lineup is the more luminous MLA OLED display, now accessible in an expansive 83-inch size, with a more compact 65-inch version also available for the ultra-premium mobile TV model.
LG addressed a longstanding limitation of OLED technology by introducing their brightest OLED TVs a year ago, enhancing their suitability for well-lit environments. The G3 OLED model, released in 2023, was lauded as “an exceptional TV with no real weaknesses” by rtings and received high praise from various reviews, establishing itself as one of the top TVs in the market. LG further innovated with the introduction of the Personal OLED M, the brand’s initial “wireless” TV, which receives content wirelessly from a discreetly positioned Zero Connect box within the same room, a highlight at CES 2023.
In the upcoming year, LG is shifting its focus towards AI integration and incremental advancements, moving away from the significant technological leaps seen previously. Nevertheless, the improvements are noteworthy. LG now supports variable refresh rates of up to 144Hz (up from 120Hz) across its OLED TV range, catering to the preferences of PC gamers. The new G4 series introduces the expansion of Micro Lens Array technology, responsible for the G3’s notably enhanced image quality, to a larger 83-inch display. Additionally, for those seeking the luxurious wireless experience in a more manageable size, the 2024 OLED M series is launching a smaller 65-inch variant.
AI takes center stage this season for LG. The introduction of the new LG a11 processor, featured in the M4 and G4 models but absent in the more popular C4 or B4, promises a 70% enhancement in visual performance and a 30% faster processing rate compared to its predecessor.
While AI interpolation is not a new concept for LG’s OLEDs, this year’s emphasis is on more refined and comprehensive improvements. The Alpha 11 chip utilizes precise pixel-level image analysis to enhance objects and backgrounds, ensuring a sharper viewing experience. The AI-driven enhancements extend to refining shades based on commonly used hues to accurately convey the intended mood and emotional elements of the content. Dynamic Tone Mapping Pro further enhances the viewing experience by adjusting brightness and contrast based on lighting variations, creating a more immersive visual presentation.
LG’s AI is designed to adjust image settings based on artistic intent, catering to a broader audience, although enthusiasts may opt to disable these features. Notably, the gap in performance between models equipped with AI technology, such as the G4, and those without, like the C4, may be more pronounced compared to previous iterations. The M4 and G4 models come with a five-year warranty covering picture flaws, including burn-in.
Even the entry-level B4 set sees significant upgrades, including access to four HDMI 2.0 ports supporting 4K gaming at 120Hz. The new a8 chip in the TV facilitates this feature. Moreover, LG commits to providing five years of webOS updates for TVs dating back to 2022, ensuring consistent menu navigation and user experience.
LG’s 2024 OLED lineup includes various sizes across different models, with pricing yet to be disclosed:
OLED M with LG Personal
- 97-inch
- 83-inch
- 77-inch
- 65-inch
LG OLED G4
- 97-inch*
- 83-inch
- 77-inch
- 65-inch
- 55-inch
*Excludes the utilization of micro glass range technology.
LG C4 LED
- 83-inch
- 77-inch
- 65-inch
- 55-inch
- 48-inch
- 42-inch
OLED LG B4
- 77-inch
- 65-inch
- 55-inch
- 48-inch
In conclusion, the G4 model in 2024 does not exhibit significant brightness enhancements. Therefore, it may be prudent to consider investing in the G3 if a compelling deal arises, as the differences are primarily related to processor speed and AI enhancements. Stay informed for firsthand reviews from industry experts to make an informed decision regarding potential upgrades.
