Last year, there was significant discourse surrounding conceptual AI’s impact on images, text, and videos, with indications that its influence may extend to the gaming industry. Square Enix, in its New Year’s announcement, expressed intentions to “aggressively apply” AI and other advanced technologies in 2024 to “innovate new content forms.”
The discussion around artificial intelligence (AI) and its potential ramifications has been ongoing in academic circles. The advent of ChatGPT has accelerated the development of relational AIs, enabling users to effortlessly generate text, translations, and engage in text-based conversations. Conceptual AI is poised to not only transform our approaches, including programming, but also redefine our creative outputs.
Square Enix plans to initially leverage AI to enhance production efficiency and bolster marketing efforts, viewing modern technology as a gateway to new business opportunities. Kiryu emphasized the company’s vision to leverage these technologies for crafting novel content experiences for consumers. Furthermore, Square Enix aims to pioneer “innovative content merging real and virtual realms” alongside interactive VR and AR ventures.
While acknowledging OpenAI’s recent trademark lawsuit by The New York Times, Kiryu referenced ChatGPT in the context of the entertainment sector. Concerns about AI-related activities have prompted companies like Valve to consider restrictions on such technologies within their platforms.
Notably, Square Enix did not specify the use of AI for content creation, such as character design, voice generation, or environment creation. Instead, it appears to be a broader strategic objective. While the company has previously touched upon topics like bitcoin, NFTs, and Web 3.0, these were only briefly alluded to in this year’s communication.
