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### Collaborative Partnership between Spotify and Google’s Artificial Intelligence

It aims to offer better recommendations to its users.

On Thursday, Spotify expanded its partnership with Google Cloud, leveraging large language models (LLMs) to discern users’ listening preferences across podcasts and audiobooks, offering tailored recommendations. LLMs, such as Google Bard and OpenAI’s ChatGPT, employ artificial intelligence to analyze vast datasets and generate diverse content.

Google Cloud, under Alphabet’s umbrella, houses various LLMs like PaLM 2, Codey, Imagen, and Chirp, specializing in text, code, images, audio, and video processing. Spotify, an early adopter of AI for audio recommendations, aims to extend this technology to non-musical content like apps and audiobooks through LLMs.

The music streaming giant is diversifying its revenue streams with podcasts and ebooks to boost earnings. By delving into apps and audiobooks, Spotify anticipates lucrative returns. Gustav Söderström, Spotify’s Chief R&D Officer, praises Google Cloud’s commitment to providing an optimal platform for innovation with generative AI capabilities.

Furthermore, Spotify plans to utilize LLMs to improve user experiences and detect potentially harmful content, enhancing safety measures through the enhanced collaboration with Google. Stay informed about major corporate developments in Europe by subscribing to the upcoming Fortune CEO Weekly Europe email, debuting on November 29.

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Last modified: February 23, 2024
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