Imagine having the opportunity to explore Carrie Bradshaw’s iconic wardrobe from “And Just Like That” or shop for Sara Gilbert’s favorite styles from CBS’ “The Talk” effortlessly. Thanks to Shopsense AI and its innovative AI-powered wholesale media platform, this dream becomes a reality, offering broadcast and streaming networks exciting advertising and revenue prospects.
During the CMT Music Awards red carpet pre-show on April 7, Paramount PARA Global unveiled the new smart shopping experience powered by Shopsense AI. The CEO and co-founder, Glenn Fishback, expressed astonishment at the overwhelming number of individuals using a second screen for purchases. With statistics indicating that nine out of ten Americans own a second screen, this trend is significant, highlighting the increasing reliance on mobile devices for shopping.
Inspiration struck when Eve Friedman, the co-founder and general development officer of Shopsense AI, shared her frustration over Carrie Bradshaw’s outfit in “And Just Like That.” This led to the realization that there was a demand for easily accessible branded items inspired by popular media. Shopsense addresses this need by offering a seamless shopping experience for products and custom collections inspired by viewers’ favorite content, ranging from shows to live events.
Fishback emphasized the platform’s simplicity and versatility, enabling streamers to curate and control their own shopping ecosystem effortlessly. By leveraging AI technology, Shopsense suggests comparable items to users, bridging the gap between high-end products and more budget-friendly alternatives.
At the CMT Awards preshow, where celebrities flaunted luxurious ensembles, Shopsense showcased a diverse range of products, ensuring a mix of affordable and upscale items. Paramount’s focus on offering a significant portion of items under $100 aims to enhance accessibility for consumers, catering to a wider audience.
While fashion currently takes precedence, Fishback and Quinn highlighted the platform’s suitability for diverse content genres such as cooking or home remodeling shows. By expanding partnerships with retailers like Wayfair, Shopsense aims to revolutionize the shopping experience across various industries, providing a curated selection of products inspired by popular media.
In essence, Shopsense AI not only revolutionizes the shopping experience but also complements the entertainment industry by offering an engaging extension to viewers’ favorite shows and movies, creating a seamless link between content and commerce.
