Samsung is set to introduce a “new era of mobile AI” today at the Galaxy Unpacked event, unveiling its Galaxy S24 lineup featuring its proprietary generative AI model, Galaxy AI. This AI integration within the handsets is poised to showcase the future direction of smartphones in 2024.
Part of the Samsung Event series by CNET, this unveiling will take place during Samsung’s live event on January 17 at 10 a.m. PT/1 p.m. ET, with online streaming available.
How to Tune into Samsung’s Galaxy Unpacked Event
Scheduled for January 17, Samsung will reveal its cutting-edge Galaxy S24 phones. The media invitation promises Samsung’s “most intelligent mobile experience yet,” highlighting the upcoming AI-driven functionalities. The live event will be held in San Jose, California, at 10 a.m. PT (1 p.m. ET, 6 p.m. GMT) and will be broadcasted on Samsung’s YouTube channel.
CNET will provide extensive coverage of the event, along with a dedicated watch party for reactions and insights on any official announcements and surprises.
Galaxy AI Speculations
The recent advancements in AI technology have significantly influenced smartphone imaging and camera capabilities. Notably, Google’s Pixel 8 series introduced innovative AI tools for photo enhancement, including the ability to replace faces seamlessly within a series of images. Samsung’s Galaxy AI, alongside the Gauss AI model, is anticipated to be integrated into select Galaxy S24 devices, offering a glimpse into the future of mobile technology in 2024.
Apple is also actively investing in AI research, hinting at compelling AI-centric features for iPhones in the near future.
While AI enhancements can revolutionize the mobile user experience by optimizing functions like battery efficiency and voice assistants, they have also become a pivotal marketing focal point for tech giants. Samsung’s forthcoming Unpacked event exemplifies a top-tier manufacturer leveraging AI’s prominence on a global scale.
Find out more: Samsung Teases Its ChatGPT-like AI
Galaxy S24 Phone Leaks
Amidst the pre-event buzz, numerous leaks have surfaced regarding Samsung’s flagship Galaxy S24 series. Anticipated to feature incremental upgrades with a familiar design, these devices are projected to incorporate advancements in AI software and utilities. Samsung teased a forthcoming feature named AI Live Translate for its “latest Galaxy AI phone,” enabling real-time audio and text translations directly on the device.
Additionally, speculations suggest a potential shift in pricing strategy for phones marketed in the European Union. Reports indicate possible price adjustments for the Galaxy S24 and S24 Plus models, with the Galaxy S24 Ultra expected to offer enhanced storage options at a premium price point. While European pricing details have been disclosed, the pricing strategy for North America remains undisclosed. For a comprehensive overview of the expected updates, refer to our Galaxy S24 rumor roundup.
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