Samsung Electronics is leveraging artificial intelligence (AI) capabilities to enhance its flagship Galaxy smartphones, aiming to gain a competitive edge over Apple’s iPhone.
During its Unpacked conference in San Jose, California, Samsung introduced the Galaxy S24, S24+, and S24 Ultra smartphones, integrating AI features powered by Alphabet’s Google Gemini technology.
These new devices offer various AI functionalities such as live call translation, voice recording transcription, web article summarization, handwriting correction, and generative AI for enhancing images.
The incorporation of AI into the smartphone interface and features represents a significant advancement. Additionally, this collaboration allows Google to expand the reach of its advanced software, positioning itself against competitors like Microsoft and OpenAI in the AI domain.
The highlight of the new Samsung phones is the integration of AI features, alongside improvements in design such as slimmer bezels and brighter displays. Particularly, the top-tier model, the S24 Ultra, boasts a titanium frame similar to the iPhone 15 Pro series.
The S24 Ultra features a 6.8-inch screen, while the S24 and S24+ offer larger displays compared to their predecessors. Qualcomm’s Snapdragon 8 Gen 3 processor powers these devices in select regions, enabling advanced AI functionalities like live translation and transcription.
Samsung’s release of these new models comes at a crucial juncture as the company aims to regain market share amid a challenging smartphone landscape. The company faces stiff competition from Apple, which surpassed Samsung as the leading smartphone supplier in 2023.
By incorporating Gemini AI technology, Samsung aims to differentiate its offerings and provide users with innovative AI-driven features for an enhanced user experience. Google’s exclusive provision of generative AI services underscores the strategic partnership between the two tech giants.
The AI capabilities extend beyond basic functionalities, offering users the ability to customize language settings based on the context of their messages. Additionally, new features enhance the camera systems of the devices, improving image quality and sharpness.
Overall, Samsung’s strategic focus on AI integration and enhanced features in its latest Galaxy smartphones underscores its commitment to innovation and competitiveness in the smartphone market.
