The Samsung S24 Series is set to feature Google’s innovative AI model, Gemini.
During the Samsung Unpacked event that introduced the Galaxy S24 series, Samsung and Google revealed their collaboration. This latest iteration of Samsung’s flagship smartphones will incorporate not just one, but two versions of Google’s AI model.
In line with the trend from the previous year’s surge in generative AI technology, companies like Samsung are capitalizing on this momentum by integrating robust AI models into various devices including smartphones, wearables, and other hardware. Microsoft, for instance, introduced a Copilot key for activating its AI assistant directly from keyboards. Samsung is now positioning its devices as “AI phones,” highlighting the integration of multimodal and generative AI as a logical progression in consumer AI technology.
Gemini Pro is set to enhance Samsung’s Notes, Voice Recorder, and Keyboard apps with advanced summarization capabilities. Meanwhile, in the Gallery app, Google’s Imagen 2 text-to-image technology will empower users with sophisticated photo editing functionalities.
Although Gemini Pro and Imagen 2 leverage the capabilities of Google Cloud through a strategic partnership, the Galaxy S24 series will also feature an on-device AI model known as Gemini Nano. This lightweight model is tailored for tasks requiring less computational power and will introduce new Google Messages functionalities such as adjusting message tones to be more or less formal and generating AI-driven Photomojis. To ensure user privacy, Samsung has implemented a setting to process information exclusively on the device for features like Google Messages that utilize Gemini Nano.
Apart from the Gemini unveiling on the Samsung Galaxy S24 Series, Google and Samsung jointly introduced a novel feature called Circle to Search. This feature enables users to circle or scribble over an item they wish to search, facilitating quick lookups within the same window.
