Samsung unveiled its latest range of Galaxy smartphones at its annual product launch in San Jose, California, showcasing a host of embedded AI functionalities to enhance the appeal of its Android devices and reclaim the top spot in global phone sales from Apple.
The new lineup introduces advanced AI features such as live foreign language interpretations during calls, supporting 13 languages and 17 dialects for seamless communication across different devices. Additionally, users can leverage in-app image searches through Google’s “Circle To Search” on the latest Galaxy models, enabling quick access to search results by highlighting text, photos, or videos.
Samsung’s focus on AI signifies a departure from its previous hardware-centric approach, with the Galaxy smartphones incorporating AI-powered photo editing tools. These tools include a generative edit feature for object removal or repositioning in images and an edit suggestion function for optimizing photo quality.
The Galaxy S24 Ultra, the flagship model in the lineup, reflects a $100 price increase compared to its predecessor, aligning with Apple’s pricing strategy for the iPhone 15 Pro Max. Preorders for the new devices commence immediately, with shipping scheduled to start on January 31.
Looking ahead, Samsung aims to leverage its early adoption of AI technology to outpace Apple in integrating AI capabilities into smartphones. While Apple is anticipated to enhance AI functionalities in its upcoming iPhones, Samsung’s proactive approach positions it favorably in the race to democratize AI technology for consumers.
Despite conceding its position as the leading smartphone vendor to Apple in the previous year, Samsung is poised to leverage AI innovation as a strategic differentiator in the fiercely competitive smartphone market. By focusing on delivering seamless and intuitive user experiences, Samsung aims to captivate consumers with the magic of AI technology seamlessly integrated into everyday interactions.
