Samsung has recently disclosed the date for its highly anticipated Unpacked event, scheduled for January 17 in most regions (January 18 in Korea due to time zone variances). The event will showcase the launch of their latest flagship devices, namely the Galaxy S24, Galaxy C24+, and Galaxy A24 Ultra.
Notably absent from the extensive global outdoor teaser ad campaign is any mention of the new phones. Instead, the spotlight is on “Galaxy AI.”
Trailer for the Samsung Galaxy AI in London
The prevalent use of the “AI” theme at the Unpacked event is evident from Samsung’s elaborate teaser campaign, emphasizing the futuristic technology.
While the new devices will incorporate AI features, it is apparent that the focus will be on AI itself, with the smartphones serving as the delivery mechanism. Samsung’s promotional videos, displayed in major cities like Bangkok, Chengdu, London, Milan, Madrid, New York, Seoul, Stockholm, and Warsaw, depict a silver cube morphing into animated stars symbolizing the essence of Galaxy AI and its transformative potential.
Seoul trailer for the Samsung Galaxy AI
Expectations are running high for this unveiling. However, it is crucial for Samsung to deliver on the promises generated by the AI-centric marketing without falling short. The success of this AI initiative hinges on more than just rebranding Bixby and introducing incremental features. Time will unveil the extent of Samsung’s innovation. Residents in metropolitan areas may already be encountering these captivating advertisements.
