At the Reuters NEXT conference in New York on Thursday, a producer announced that the experimental robot Bard is in the process of developing a new product aimed at a target audience of two billion people. Google’s Product Lead, Jack Krawczyk, emphasized Bard’s utilization of advanced artificial intelligence to facilitate information exploration and retrieval, paving the way for an expanded customer base for the company.
An integral aspect of this initiative involves enhancing Bard’s collaborative capabilities with Google Assistant, particularly in terms of timer settings and task execution. By integrating these features, initially through mobile devices in the near future, the goal is to democratize access to artificial intelligence for a broader demographic.
Krawczyk expressed optimism about this development, stating, “We believe that opens a completely new path.” The Google Assistant, currently deployed on over a billion devices, underscores Alphabet’s strategic positioning, with multiple products boasting billions of users, such as Gmail and YouTube.
This strategic direction also underscores the escalating competition within the tech industry, with Amazon.com (AMZN) enhancing its ChatGPT with voice commands and agent-like functionalities, while committing to enhancing Alexa with comparable AI capabilities.
As consumer preferences evolve, there is a notable shift in information consumption patterns. Recent data from Bank of America, citing Similar Web analytics, reveals a 2% increase in Bard’s web traffic in October, reaching 8.7 million visitors. In contrast, primary competitor ChatGPT experienced more rapid growth. Additionally, Google Search observed a marginal 0.4% decline in traffic during the same period.
