To explore its application in the bank’s internal game development, Square Enix is committed to actively venturing into the realm of conceptual AI.
The strategic direction stems from Takashi Kiryu, who assumed leadership from Yosuke Matsuda following the latter’s decade-long tenure, as outlined in the annual New Year’s communication from the company’s president at the Chinese publishing firm.
Despite longstanding doubts about the practicality of artificial intelligence, Kiryu emphasized the significance of recent advancements like ChatGPT, highlighting that conceptual AI transcends mere linguistic capabilities.
Kiryu further elaborated, expressing his belief that generative AI has the capacity to revolutionize not only content creation but also programming methodologies, ushering in a paradigm shift in the creative process.
Moreover, he articulated the company’s ambitious agenda to leverage AI and other cutting-edge technologies extensively across content development and publishing endeavors.
The immediate objectives entail ramping up production efficiency and enhancing the sophistication of marketing strategies, viewing technological advancements as pivotal for future growth and innovation in content delivery.
While Matsuda previously emphasized investments in cryptocurrency and the potential of Web 3.0 gaming in his recent New Year addresses, Kiryu briefly acknowledged bitcoin as a focal point among the three key investment domains, alongside AI and cloud technologies.
Looking ahead to 2022, Square Enix has realigned its core mission and strategic objectives around these pivotal areas, prompting organizational restructuring to facilitate the realization of these transformative initiatives.
