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### Enhancing Micro Utility Using Gen AI: Insights from Miqdad Jaffer of Shopify and MIT Sloan Management Review

On the Me, Myself, and AI podcast, Miqdad Jaffer explains how Shopify is using generative AI to emp…

The initiative focusing on the integration of artificial intelligence in the business landscape, particularly its impact on organizational strategy, is explored by the Artificial Intelligence and Business Strategy initiative. Miqdad Jaffer, with an engineering background, serves as the director of product at Shopify, a digital marketplace platform facilitating seamless online checkout experiences. Shopify empowers business owners to establish e-commerce sites for listing and selling products while leveraging generative AI to expedite administrative tasks like crafting product descriptions and customizing websites. Miqdad underscores the importance of maintaining user control while enhancing Shopify’s offerings with generative AI to support entrepreneurs in efficiently launching, operating, and expanding their businesses.

Miqdad Jaffer, the director of product at Shopify, spearheads the development of the company’s AI-powered tools, including Shopify Magic and Shop.AI. With over 15 years of experience in product development, Miqdad emphasizes the strategic integration of AI to streamline administrative tasks and bolster business operations. The conversation on the Me, Myself, and AI podcast delves into the innovative applications of AI at Shopify, emphasizing user empowerment and the augmentation of entrepreneurial success through cutting-edge technological solutions.

In the podcast, Miqdad Jaffer, along with hosts Sam Ransbotham and Shervin Khodabandeh, discusses the transformative potential of AI in business, highlighting Shopify’s initiatives to empower entrepreneurs and enhance user experiences through innovative AI applications. The conversation touches on the evolution of AI technologies, the challenges and opportunities in leveraging generative AI, and the strategic vision to optimize user interactions while driving business growth.

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Last modified: February 22, 2024
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