On Thursday, November 16, YouTube introduced an experimental feature that will generate voices by renowned artists using artificial intelligence for YouTube short clips. The initial lineup of participants includes Charlie Puth, John Legend, Sia, T-Pain, Demi Lovato, Troye Sivan, Charli XCX, Alec Benjamin, and Papoose.
Dubbed Dream Track, this new YouTube tool utilizes text prompts lasting up to 30 seconds to create music accompanied by vocals and instrumentals. Currently, around 100 American creators have access to this innovative feature.
In a recent blog post by Lyor Cohen, the global head of music, and Toni Reid, the director of emerging experiences and community, they highlighted the aim of this trial to explore how AI technology can foster stronger connections between artists and their fans.
Despite initial apprehensions within the music industry regarding AI, prominent figures like Universal Music Group’s chairman and CEO Lucian Grainge have expressed support for Dream Track. Grainge emphasized the importance of artists collaborating with technology partners to embrace AI’s potential in a rapidly evolving market.
Warner Music Group’s CEO Robert Kyncl commended YouTube’s experimental approach with Dream Track, emphasizing the platform’s openness to creative exploration by artists.
While YouTube has clarified that Dream Track is a test phase, Cohen mentioned that participating musicians are enthusiastic about shaping the future through this initiative. However, crucial questions about the AI technology’s training and scalability for monetization still remain unanswered.
Noteworthy artists engaged in Dream Track have expressed optimism and eagerness for the project. Demi Lovato expressed hope for a successful outcome, while John Legend and Sia eagerly anticipate the creative outcomes from this experimental phase.
In addition to AI-generated voices, YouTube has introduced new AI audio tools based on feedback from industry leaders. These tools enable artists to generate music from hummed tunes, transition between melodic phrases, and create musical accompaniments for vocal melodies.
Furthermore, YouTube is launching SynthID, a feature that watermark AI-generated audio for recognition purposes. This measure aims to address concerns from music rights holders regarding AI-generated content mimicking artists’ voices, offering the option to request removal of such content.
