The advancement of artificial intelligence (AI) has simplified the accessibility of virtual reality for the general public. Previously, integrating technology that was intricate and costly may swiftly evolve into a standard component of everyday life, from Apple’s Vision Pro to Meta’s Quest. While AI focuses on human-like intelligence for data analysis, issue diagnosis, predictions, and solutions, augmented reality (AR) enriches real-world objects within a virtual platform like a mobile device or headset to establish an immersive setting. Over the past year, Illumix has concentrated on enhancing augmented reality technology based on location-based experiences and entertainment. Illumix’s business MR system is gaining traction in prominent venues, spanning from music festivals to theme parks and resorts. The company has introduced Illumix’s tailored Spatial Positioning System, facilitating online content to seamlessly align and interact with the real-world environment indoors and outdoors while upholding privacy regulations. This system can serve as a real-world operating platform, empowering venues to infuse interactive, captivating, and personalized elements into physical encounters.
Founded by Kirin Sinha, Illumix has been at the forefront of transitioning interactive online content from 2D to 3D. Sinha believes that conceptual AI is positively impacting the virtual reality domain. She stated, “One of the primary obstacles to AR adoption presently is the time and expenses involved in creating 3D experiences. By expediting and reducing the cost of 3D asset creation, animation, and experience development, Generative AI effectively eliminates this barrier, propelling the entire AR sector forward. We anticipate a surge in consumer VR experiences as AI becomes more prominent. Generative AI equips us with a powerful tool to enhance and automate,” she added, “and at Illumix, we have been refining the MR production pipeline for the past few years. AI and AR are collaborating to craft innovative experiences that are socially significant, personalized, and adaptable, besides leveraging AI to enhance AR advancement. We play a pivotal role in developing these high-quality MR experiences with the aid of our software. For instance, with AI advancements, we can better comprehend the context you are in (“you are traversing a stadium”) and deliver AR information tailored specifically to you (“you support the home team, so here are some merchandise offers” or “here is the route to your seats”).
To foster greater MR adoption across both corporate and consumer realms, Illumix plans to invest in core geographical computing technology and AI-enhanced platform capabilities this year. Additionally, Illumix will furnish the nerve center server for operating the immersive AR system post-launch, encompassing proactive updates, integration with venue systems, and robust monetization strategies.
In a notable event in Cupertino, California, on March 5th, the cutting-edge Apple Vision Pro microphone was unveiled at the Apple Worldwide Developers Conference on June 5, 2023. Tim Cook, Apple’s CEO, introduced the groundbreaking Apple Vision Pro mixed reality headset at the commencement of the monthly WWDC23 developer conference.
Sinha predicts that three prevailing and escalating trends will sustain the momentum of AR. Firstly, the fusion of AI and AR will persist, evidenced by demographic shifts towards a majority of digital natives. Secondly, the introduction of new hardware will broaden the spectrum of feasible AR experiences. Lastly, there will be a demographic shift as companies increasingly seek to engage Gen Z and teenagers who have grown up straddling the digital and physical realms. MR amalgamates these realms, offering a seamless bridge to the experience economy, which is socially inclusive and generates fresh revenue streams, positioning VR integration into consumer experiences as a prominent trend in 2024. Moreover, significant technological advancements and conceptual AI breakthroughs are propelling new digital-physical experiences, from cross-platform collaborations to virtual assistants, to the forefront this year. Mixed reality gadgets like Apple’s Vision Pro and MR headsets derived from VR devices worldwide will soon hit the market, alongside multi-model AI-enabled wearables like Meta’s Ray-Bans, fostering consumer interest and enthusiasm for artificial intelligence (AR), which is poised for increased popularity and expansion.
With AI’s escalating sophistication, Illumix strives to deliver AR experiences that are profoundly engaging and personalized, such as your favorite character extending birthday wishes to you at a theme park. MR also opens avenues for real-world modifications and enhancements, enabling businesses to sustain the dynamic and ever-evolving nature of their environments.
