Even prior to becoming a focal point in contract discussions for the WGA and SAG-AFTRA, Justine Bateman has been actively warning the entertainment industry about the potential implications of artificial intelligence in film and television productions.
As a former member of the SAG negotiating committee, Bateman expressed concerns that the recent agreements with the Alliance of Motion Picture and Television Producers did not adequately address the risks associated with AI technology, despite the inclusion of safeguards in the deals.
Following the resolution of the 118-day standoff between SAG-AFTRA and the producers, Bateman highlighted various issues with the AI provisions outlined in the agreement summary. She emphasized the risks posed by the use of “synthetic performers” and the implications of employing digital replicas of real actors without clear guidelines on permission.
In an interview with Deadline, Bateman criticized the concept of conceptual AI and its potential societal impact. She underscored the need for members to fully understand the implications of the agreements before casting their votes.
Bateman raised concerns about the broad exceptions to consent in the agreement, particularly regarding post-production modifications and the use of AI-generated performers. She cautioned that the commoditization of actors through AI technology could have profound consequences for the industry.
Regarding the lack of clarity on financial compensation for AI usage and potential legal actions, Bateman urged for greater transparency and safeguards to protect individual actors and their rights in the evolving landscape of AI-driven productions.
Bateman emphasized the importance of educating industry professionals about the implications of AI technology and the need for proactive measures to safeguard the integrity of performances and the rights of actors in the face of technological advancements.
She highlighted the potential ethical and artistic implications of widespread AI adoption in entertainment, cautioning that the industry may face significant challenges in preserving the authenticity and value of human creativity in the face of technological advancements.
Ultimately, Bateman advocated for a critical examination of the current agreements and a proactive approach to addressing the challenges posed by AI technology to ensure the protection of actors’ rights and the integrity of the entertainment industry as a whole.
