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### Leveraging AI Powerfully, Square Enix Creates Cutting-Edge Content in 2024

“I believe that generative AI has the potential not only to reshape what we create, but also …

In 2024, Square Enix, the well-known creator of Final Fantasy, is set to incorporate AI and other advanced technologies to enhance and broaden content offerings for consumers. Takashi Kiryu, a prominent figure at the company serving as both a senator and official director, highlighted this strategic shift in the annual New Year’s letter.

Kiryu emphasized the potential of utilizing cryptocurrency, cloud technology, and particularly relational AI to transform content creation. Despite concerns surrounding the impact of AI on the gaming industry and its developers, Kiryu remains positive about the transformative capabilities of relational AI in revolutionizing creative processes.

The advent of ChatGPT, an innovative AI tool enabling text generation, translation, and dialogue, has expedited the progress of relational AI beyond linguistic applications. Kiryu stressed that conceptual AI’s influence extends to various forms of online entertainment such as images, videos, and music.

Looking forward to 2024, Kiryu envisions relational AI as a driving force in redefining creative methodologies, including programming paradigms, and enhancing current content creation practices. The ongoing discussion about relational AI underscores its significance and the substantial impact it is expected to make in the upcoming year.

Despite legal concerns raised by entities like The New York Times regarding the sources of ChatGPT’s training data, Kiryu and Square Enix remain resolute in their dedication to embracing relational AI to empower developers and foster innovation. While some industry stakeholders express reservations about the ethical and legal implications of AI integration in game development, others, including major players like Microsoft and Sega, advocate for its potential to streamline workflows and boost efficiency.

Kiryu’s vision for Square Enix in 2024 revolves around a “Grand Design” focused on propelling the company forward through technological advancements and cultivating a culture of innovation and adaptability. Embracing change and upholding a challenger mindset are fundamental principles of Square Enix’s strategic approach to utilizing relational AI for sustainable growth and business progress in the dynamic gaming industry landscape.

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Last modified: January 2, 2024
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