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– Square Enix Set to Implement “Aggressive” AI Strategy in 2024

Happy New Year

Publisher Square Enix has predictably unveiled a fresh perspective for its operations in 2024, reaffirming its commitment to embracing the latest cutting-edge technologies. President Takashi Kiryu has issued a resolute statement, outlining the company’s intent to be proactive in integrating AI and other advanced technologies into both content creation and printing processes.

In the upcoming Final Fantasy VII Resurrection artworks, it may be worthwhile to pay attention to Cloud’s digits, as Kiryu asserts that the immediate goal is to elevate growth performance and enhance marketing endeavors with a touch of sophistication through the utilization of such technologies. Square Enix had initially made significant investments in Web 3.0, the metaverse, and blockchain entertainment.

The strategy entails harnessing these technologies to introduce novel content formats to consumers, viewing technological advancements as lucrative business prospects, as articulated by Kiryu (evoking shades of Rufus Shinra’s energy).

The industry should anticipate a significant surge in the integration of AI in video games in 2024. Despite initial controversies surrounding its use replacing traditional voice actors, as seen in the recent breakout success of The Finals, the adoption of this transformative technology did not hinder the game’s rise to popularity.

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Last modified: January 2, 2024
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