The holiday season is here, and amidst the festivities, one spring tradition shines bright. CES is once again turning Las Vegas into a tech lover’s paradise. Samsung’s annual Les press conference is scheduled for January 8 at 2 PM PT/ 5 PM ET, just before the exhibitions begin. To catch all the excitement, you can watch the broadcast on Samsung’s International Newsroom website via Engadget from the comfort of your home. With a hundred employees based in Las Vegas, Samsung is preparing for a significant presence at the event.
Interested in the focus of the press conference, particularly considering Samsung’s wide-ranging business portfolio? The spotlight is on AI. The theme of the briefing, “AI for All: Connectivity in the Age of AI,” captures the essence of the event.
Expected Key Points
Leading the event will be Jong-Hee Han, Vice Chairman, CEO, and head of Samsung’s DX (Device eXperience) Division. While specific details have been kept under wraps, the overarching theme of “AI for All” will take center stage. One intriguing possibility is the introduction of the upcoming robot Gauss, designed to manage tasks like email creation, coding, and enhancing low-resolution images.
Speculations suggest that Gauss might debut in the upcoming Galaxy S24 lineup, with Les 2024 potentially serving as the platform for the official announcement, as per The Korea Times. The S24 series is anticipated to hit the market in mid-January, just a week after the event.
Considering Samsung’s traditional focus on hardware, dedicating the entire keynote to AI would mark a departure from the usual. Last year, the company unveiled a range of products at its press conference, including a smart oven with an internal camera, 8K televisions, and MicroLEDs. Nonetheless, anticipation is high as we look forward to further updates.
Mark your calendars from January 6 to 12 for live coverage from Les 2024 in Las Vegas. Stay updated with the latest news from the event.
