Before we realize it, by Les 2024, Las Vegas might be completely transformed, bustling with crowds, market stalls, and numerous enterprises asserting that AI is revolutionizing their offerings. Despite the event’s recent fluctuations, as highlighted in our Les preview, it has evolved into a platform for startups to gain visibility, especially with the focus shifting towards major budget announcements from industry giants like Samsung, Sony, and Nvidia.
Wired is gearing up to cover Les 2024 next month, with a specific focus on startups poised to host significant livestream events. While prominent events still hold significance, readers can follow Wired’s Les coverage across its website and social media platforms.
Enthusiasts of consumer technology and transportation can anticipate a packed schedule on Monday, January 8, commencing at 8 a.m. PT/11 a.m. ET, with many top-tier press conferences being livestreamed for public viewing, a customary practice. The bustling CES show floor, opening on January 9 and running through January 12, will be abuzz with these activities.
AI is slated to be the central theme driving most major events, underscoring Les 2024 as the inaugural full-fledged iteration of the event in the new AI-centric era.
Here’s a glimpse of the key players gearing up to make a splash before the convention doors swing open and Les 2024 kicks off for on-site attendees on Tuesday. This list will be continually updated as the event draws nearer and schedules evolve.
Nvidia
8 a.m. PT / 11 a.m. ET
Nvidia is swiftly positioning itself as a key player at Les, leveraging its recent AI-driven growth. The focus of Nvidia’s keynote address at CES will likely revolve around AI and content creation.
LG
8 a.m. PT / 11 a.m. ET
LG is set to unveil its latest updates, with a sneak peek into its new OLED TV lineup promising enhanced visual and audio quality compared to previous models. Expect LG’s Les presentation to cover advancements in home technology, mobility, and, of course, AI.
Asus
9 a.m. PT / 12 p.m. ET
Asus takes the spotlight with a bold CES teaser hinting at an extraordinary dual-screen computer design revelation. Brace yourself for the official announcement.
Honda
10:30 a.m. PT / 1:30 p.m. ET
Honda’s Les showcase will feature the debut of a new EV series and insights into its innovative purple type factor. Stay tuned for updates on Honda’s collaboration with Sony’s Afeela venture, unveiled at CES 2023.
Hyundai
1 p.m. PT / 4 p.m. ET
Hyundai’s headline-grabbing announcement revolves around advancements in its Supernal eVTOL aircraft, first showcased at Les 2020. Hyundai’s events on Tuesday will delve into the eVTOL strategy and vision for mobility hubs, alongside discussions on sustainability, software, and AI.
Samsung
2 p.m. PT / 5 p.m. ET
Samsung’s upcoming event on January 17 will likely focus on their phone lineup. The Les 2024 presentation is expected to showcase AI-driven products across various categories, building on Samsung’s previous AI innovations in the kitchen and cleaning sectors.
Sony
5 p.m. PT / 8 p.m. ET
Sony’s theme of “Powering Creativity with Technology” aligns with their previous endeavors in picture and gaming technologies. Expect Sony to emphasize technology integration and creativity at Les 2024, continuing their legacy of innovative collaborations and advancements.
