It could require up to 800 hours to acquire a new skill, like the art of persuasion and objection handling essential for sales professionals. Gretta Brooks, a seasoned global sales executive in the hospitality sector, witnessed a trend where companies condensed their training programs from weeks to mere days, often assigning training responsibilities to individuals like corporate supervisors who may not excel at teaching.
SalesBoost, a company based in Plano and spearheaded by veteran hospitality sales executive Gretta Brooks, leverages proprietary voice technology to drive an advanced learning platform aimed at enhancing employees’ skills, knowledge retention, and performance outcomes.
Recognizing an opportunity in this space, Brooks founded SalesBoost in Dallas, offering AI-based learning simulations that guarantee skill development and retention rates as high as 90%. The company’s AI-driven voice analysis system delivers instantaneous coaching on soft skills, such as managing challenging conversations for customer service representatives.
Describing AI as the company’s “secret sauce,” Brooks, who also serves as CEO, highlights how AI enables providing impartial and objective feedback to learners, setting SalesBoost apart in the market.
The surge of AI and machine learning technologies mirrors the excitement and growth witnessed in the late 1990s and early 2000s in areas like telecom, networking, and the World Wide Web, according to Dr. Gopal Gupta, a computer science professor at The University of Texas at Dallas.
AI, which entails machines and robots emulating human intelligence, along with machine learning—a subset of AI focusing on data and algorithm-driven learning processes—are reshaping industries and processes, as noted by tech pioneer IBM.
The landscape of North Texas is witnessing a proliferation of AI and ML applications, exemplified by the five companies honored in the 2024 Innovation Awards’ AI and ML category. One such company, AdComp Systems Group, has developed tech solutions benefiting numerous government agencies, including Classy the CourtBot, an AI-powered tool addressing citizens’ legal queries.
Balanced Media | Technology, another standout in the AI and ML domain, harnesses AI modeling to enhance predictive capabilities and problem-solving by engaging individuals in playing video games. This innovative approach, led by CTO Corey Clark, underscores the fusion of human intelligence with machine algorithms to achieve groundbreaking results.
DZS, under the leadership of industry pioneer Miguel Alonso, utilizes AI to assist telecommunication companies in troubleshooting, network optimization, and anticipating future business requirements. The success story of TalkTalk, a UK-based internet provider, showcases how AI-driven solutions like Expresse and CloudCheck can swiftly diagnose issues and provide accurate resolutions, ultimately enhancing customer satisfaction.
SDV International, led by CEO Kim Waiyaboon Roys, is at the forefront of AI and ML advancements, with a focus on automating labor-intensive tasks through evolving app capabilities. The company’s collaboration with the Pentagon and the U.S. Army underscores the critical role of AI in enhancing intelligence gathering, situational awareness, and operational efficiency.
The synergy between academia, industry, and government entities in North Texas is propelling the adoption of AI and ML technologies across diverse sectors, from government services to healthcare and beyond. This collaborative ecosystem is fostering innovation and driving the development of cutting-edge solutions that promise to revolutionize various industries.
As AI and ML continue to permeate businesses and daily life, North Texas stands poised to harness the full potential of these technologies, ushering in a new era of innovation, efficiency, and enhanced user experiences. The region’s vibrant tech ecosystem, coupled with a culture of embracing change and advancement, positions it as a frontrunner in the AI revolution, poised to capitalize on the immense opportunities presented by these transformative technologies.
