Communication for Facebook, Twitter, and Linkedin:
📢 Stay updated with the latest insights for chief marketing officers and messaging-focused leaders from Forbes’ CMO publication! Don’t miss out on the valuable information – mark your calendars for Wednesday to receive it directly to your queue.
🌐 Social media plays a pivotal role in marketing strategies, yet a significant number of users are expressing fatigue with the current landscape. A recent study by Hootsuite reveals that 59% of individuals following brands on social platforms feel overwhelmed by the volume of advertisements. Moreover, more than half (52%) find self-promotional content from brands tiresome, with some even preferring no brand-related content at all on their feeds.
The survey conducted by the Social Media Toolkit delved into the perspectives of 6,026 participants regarding brand interactions on social media. The results underscore the necessity for brands to adapt their approach to social media in line with evolving platform dynamics. Common reasons for brands being disregarded or their ads being concealed include the presence of viral, repetitive, or inauthentic content. Notably, consumers, particularly Baby Boomers, prefer brands to steer clear of political, policy, or religious discussions. Instead, they seek engaging, informative, and humorous content that resonates with them on a personal level.
In essence, consumers are craving more relevant, informative, and entertaining content from brands. The study by Hootsuite emphasizes the substantial returns on investment, with nearly 60% of social media followers having made purchases from brands they follow. To succeed, brands must maintain a culturally relevant presence, offer valuable insights, and tailor content to align with their audience’s interests and expertise.
📺 The recent Super Bowl LVIII garnered record-breaking viewership; however, post-event trends indicate a decline in overall viewership. Nielsen data reports a 10% drop in non-Super Bowl programming and a 6.4% decrease in viewership in February. While a post-Big Game viewership dip is typical, this year’s decline surpassed that of previous years, signaling shifting audience behaviors.
CBS, the broadcaster of the Super Bowl, and its streaming platform Paramount+ witnessed a surge in viewership post-event. Shows like Little Sheldon, NCIS, FBI, and Tracker experienced a notable increase in viewership, indicating successful audience engagement. Despite the positive streaming trends, traditional broadcast TV still commands a significant share of viewership, with February seeing 23.3% dedicated to broadcast and 37.7% to streaming platforms.
🎣 Businesses + Messaging
Exciting news in the realm of retail! Walmart has introduced the Express On-Demand Early Morning Delivery service, offering prompt delivery of essential items starting as early as 6 a.m. This innovative service caters to urgent needs, providing customers with quick access to products like baby essentials, work attire, household items, and even live bait for fishing enthusiasts.
According to Forbes contributor Chris Walton, Walmart’s latest service enhancement exemplifies the brand’s dedication to enhancing customer convenience. Setting itself apart from competitors like DoorDash and Instacart, Walmart’s service focuses on early delivery of essential items, including live bait, showcasing the brand’s commitment to meeting diverse customer needs effectively.
📱 Social Media
Influencers are increasingly leveraging their platforms to create and promote products, fostering mutually beneficial collaborations. Notable success stories include Prime Hydration, a brand endorsed by influencers like KSI and Logan Paul. The energy and sports drink co-created by these YouTube personalities is projected to surpass $1.2 billion in sales, highlighting the potential of influencer-driven brands to resonate with consumers and drive substantial revenue.
Congo Brands, specializing in influencer-led ventures, is behind the production and distribution of Prime. By involving influencers in product development and leveraging their authentic engagement with audiences, brands like Prime Hydration exemplify the power of influencer marketing in delivering products that align with consumer preferences and feedback.
📝 On Text
BrightEdge’s Jim Yu On Google’s AI Search Evolution
Jim Yu, the visionary founder and CEO of BrightEdge, sheds light on the transformative impact of Google’s AI-powered search experience. Departing from traditional keyword-driven algorithms, Google’s AI search aims to provide users with tailored solutions to specific queries, expanding the scope of search results and enhancing user experience significantly.
Yu highlights three key shifts catalyzed by Google’s AI integration. Firstly, the search engine’s AI capabilities enable comprehensive research beyond keyword matches, presenting users with nuanced insights and diverse perspectives on their queries. Secondly, AI-driven searches introduce an element of informed opinion, enriching search results with balanced viewpoints and critical analyses. Lastly, AI-powered search engines are poised to revolutionize marketing strategies, influencing consumer behavior and purchase decisions based on aggregated information and user-centric insights.
🔍 Facts + Comments
Exciting developments in the digital realm as YouTube sensation Jimmy Donaldson, known as MrBeast, embarks on a new venture with the creation of Beast Games for Amazon Prime video. With a record-breaking $5 million prize for the winner, Beast Games aims to showcase the potential for creators to thrive on diverse platforms, underscoring Donaldson’s commitment to innovation and audience engagement.
💡 Strategies + Advice
As the prospect of a TikTok ban looms on the horizon, businesses must proactively prepare for potential disruptions. Leveraging AI tools can streamline content marketing strategies and offer fresh perspectives, enabling marketers to adapt to evolving digital landscapes effectively.
🧠 Quiz
Meghan Markle, the Duchess of Sussex, recently unveiled her new lifestyle brand. Can you guess the name of her latest venture?
A. Almost Princess
B. Royal Classics
C. American Riviera Orchard
D. Grit + Sparkle
Discover the correct answer here!
