The bargaining process commences on Monday for the union representing Hollywood musicians, with a focus on advocating for streaming residuals and safeguards against artificial intelligence. The American Federation of Musicians initiated discussions with a rally at the Sherman Oaks Galleria, the headquarters of the Alliance of Motion Picture and Television Producers, which represents major studios.
Similar to previous industry strikes, the key concerns for musicians mirror those that led writers and actors to strike last year, causing a six-month industry standstill. The AFM, in alignment with other unions, aims not to obstruct artificial intelligence or “instrument replacement technology” entirely but to ensure that musicians can utilize these tools without being marginalized.
Tino Gagliardi, the international president of the union, emphasized the importance of consent, compensation, and acknowledgment in the utilization of such technologies. The AFM, with approximately 70,000 members in the U.S. and Canada, spanning recording musicians, touring artists, orchestra performers, and nightclub entertainers, seeks to address these issues in their upcoming negotiations.
While the union’s TV and film contract was initially set to expire on Nov. 13, an extension of six months was agreed upon due to the Writers Guild of America and SAG-AFTRA strikes. Discussions are slated to occur over the next fortnight, with the aim of reaching a mutually beneficial agreement that recognizes the contributions of musicians to the entertainment industry.
Distinct from other guilds, the AFM currently does not receive residuals for work on streaming-exclusive productions, a matter of paramount importance in the ongoing negotiations. Gagliardi highlighted the drastic reduction in musicians’ earnings under the new streaming model, underscoring the necessity for streaming residuals.
Additionally, the union is advocating for wage increases, citing the disparity in bargaining power compared to writers and actors who can halt production. B.J. Levy, president of the Chicago local chapter of AFM, expressed concerns over cost-cutting measures impacting musicians disproportionately in the production process.
Support from various Hollywood unions, including the WGA, Teamsters, and SAG-AFTRA, was evident at the rally, emphasizing solidarity among industry labor groups. Michele Mulroney, vice president of WGA West, underscored the shared objectives of Hollywood labor in advocating for equitable treatment and respect across the board.
