Google has announced a new feature called Circle to Search, which will enhance the search capabilities on high-end Android phones. This feature, set to launch on Jan. 31 for the Pixel 8, Pixel 8 Pro, and the Samsung Galaxy S24 line of phones, allows users to access Google from any app, circle or highlight any text or object, and instantly retrieve results using AI technology.
With Circle to Search, users can simply circle an object to initiate a search. For instance, if you come across a TikTok video showcasing unique corn dogs, you can circle the food item to prompt Google to provide information on Korean corn dogs. Additionally, the AI can offer insights into the cultural significance of Korean cuisine in the current culinary landscape.
The convenience of this feature lies in the ability to search for any object or text on the screen without the need to switch between multiple apps.
This announcement coincides with Samsung’s revelation of the same feature being integrated into the new Galaxy S24 phones. As of now, there have been no announcements regarding other devices incorporating this advanced in-app Google Search functionality.
Google’s emphasis on AI continues following the disruption caused by ChatGPT to its search capabilities in late 2022. ChatGPT, an AI chatbot, revolutionized information retrieval by providing unique answers to queries, contrasting with traditional Google searches that yield website lists necessitating manual filtering. In response, both Google and Microsoft swiftly introduced their AI chatbots to remain competitive.
Microsoft’s substantial investments in AI have propelled the company to become the world’s most valuable, surpassing Apple earlier this month. Google, too, is integrating AI across its product range, from enhancing Search with Search Generative Experience to incorporating AI features into the camera app on Pixel devices. Given the estimated annual revenue potential of up to $4.4 trillion from generative AI, as per McKinsey, companies are racing to leverage cutting-edge technologies to sustain their market dominance.
In addition to Circle to Search, Google has announced an AI-powered upgrade for multisearch in Lens. Previously, Google Lens could identify objects like dresses and provide search results for variations in different colors. Now, with AI enhancements, users can delve deeper by asking more nuanced questions. For instance, if you spot a board game at a yard sale without its box, Google Lens can identify the game and provide details on its name and gameplay upon inquiry.
