Perplexity AI and OpenAI are both implementing changes to enhance user engagement and revenue generation. Perplexity AI is introducing advertisements to its platform, while OpenAI is reducing access barriers for users interested in utilizing GPT-3.5.
According to OpenAI, users can now access ChatGPT without the need for account creation or login. This initiative aims to make AI capabilities more accessible to a wider audience. However, users accessing the platform without registration will encounter additional safeguards such as topic restrictions and modified contextual generations.
While creating an account offers benefits like chat history protection and access to advanced features like voice meetings and custom prompts, OpenAI emphasizes that user inputs from non-registered individuals may still be utilized for model training, with the option to disable this function in the settings.
In contrast, Perplexity AI, already accessible without an account, is considering incorporating advertisements to boost revenue streams. Dmitry Shevelenko, Perplexity AI’s chief business officer, highlighted the company’s commitment to maintaining integrity by ensuring that any advertising integration aligns with their core value of providing honest responses.
Perplexity AI, established in August 2022 by a team comprising experts from OpenAI, Meta, Quora, and Databrick, positions its platform as an “answer engine” rather than a traditional chatbot. The platform differentiates itself by offering citations along with responses, reflecting the team’s academic background and commitment to transparency.
As Perplexity AI explores advertising options, Shevelenko clarified that the platform plans to introduce ads strategically without compromising the user experience. The company is considering leveraging features like “related questions” to enable brands to influence follow-up inquiries naturally.
While details regarding the potential impact of advertising on the $20 per month Pro tier remain unspecified, Perplexity AI continues to evolve its products and strategies. The platform’s emphasis on providing ad-free, citation-supported responses underscores its dedication to delivering reliable information in an unbiased manner.
Please note that the verbiage on Perplexity’s website regarding advertising-driven models has been revised, signaling a shift in approach as the platform explores new revenue avenues. Shevelenko emphasized that the company’s advertising strategies are still in the exploratory phase, with a focus on maintaining user trust and product quality throughout the development process.
As both Perplexity AI and OpenAI adapt to meet evolving user needs and market demands, their respective approaches to enhancing user experience and revenue generation reflect a dynamic and competitive landscape in the AI industry.
