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### Utilizing Artificial Intelligence for Generating SEO-Optimized Articles: Five Real-Life Examples

LinkedIn, CNET, Bankrate and others are testing AI content creation for SEO. Here are key learnings…

Are you interested in examples of businesses effectively leveraging AI for SEO purposes? Look no further.

Whether you are exploring the realm of tangent SEO with AI, seeking to enhance content creation effectiveness as a marketing expert, or simply curious about AI’s impact on SEO, these instances of businesses utilizing AI for SEO can provide valuable insights.

1. Collaborative Content on LinkedIn

LinkedIn, a prominent social networking platform with over 1.5 million visits each month, has implemented a program that combines AI-generated content with human input. This initiative has resulted in approximately 141,855 AI-written articles in the United States alone. The collaborative articles on LinkedIn aim to stimulate discussions across various topics, incorporating insights and achievements from the LinkedIn community.

The success of collaborative articles on LinkedIn can be attributed to the platform’s industry dominance and strategic experimentation with content creation methods. By inviting contributions from industry experts, LinkedIn ensures the authenticity and relevance of the content, aligning with Google’s E-A-T (Expertise, Authoritativeness, Trustworthiness) guidelines.

However, despite initial success, LinkedIn experienced a decline in traffic and search engine visibility due to Google’s algorithmic assessment of the AI-generated content’s quality.

2. Bankrate

Bankrate, a reputable personal finance website attracting 20 million monthly visitors, adopts an approach where AI generates content that is later reviewed and fact-checked by human editors. Operating in the Your Money, Your Life (YMYL) sector, Bankrate faces stringent standards from Google for content quality due to the potential impact on users’ financial well-being.

With a transparent disclosure at the end of each article acknowledging the use of technology in content creation, Bankrate emphasizes the importance of editorial oversight in maintaining accuracy and credibility. Despite initially publishing 213 AI-generated articles, Bankrate reduced reliance on AI-generated content over time in response to performance and quality considerations.

3. Intel

CNET, a renowned technology review website with 25 million monthly visits, made headlines by publicly disclosing its use of ChatGPT for article writing. By integrating AI assistance into content creation, CNET aimed to streamline the writing process and enhance efficiency. However, this approach faced criticism for potentially compromising editorial integrity and search engine rankings.

The shift towards AI-generated content without sufficient human oversight led to inaccuracies and technical errors in CNET’s articles, prompting a reassessment of their content strategy. As Google’s algorithms prioritize content quality and user intent, CNET’s experience underscores the importance of maintaining editorial standards while leveraging AI technology.

4. Fyn on Television 2

RD@TV 2 Fin conducted A/B tests on AI-generated content using ChatGPT, evaluating the effectiveness of AI in headline creation and user engagement. While AI showed promise in simplifying headline generation and improving click-through rates, human editors often outperformed AI in refining headlines to meet specific criteria.

The collaborative approach between humans and AI demonstrated potential for enhancing content creation processes, highlighting the importance of leveraging AI technology alongside human expertise for optimal results.

5. Ranking for a Competitive Keyword in The Verge’s AI Blog

The Verge’s experiment with AI-generated content, specifically focusing on a product review article, showcased the nuanced relationship between content quality and SEO performance. Despite minimal human intervention in editing or fact-checking, the AI-generated article successfully ranked for a competitive keyword, showcasing the influence of website authority on search rankings.

The success of AI-driven content hinges on factors such as software reliability, collaboration between humans and AI, content quality, evolving search engine algorithms, ethical considerations, and overall SEO strategy integration. By striking a balance between AI efficiency and editorial integrity, businesses can effectively leverage AI for content creation while upholding ethical standards and SEO best practices.

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Last modified: February 23, 2024
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